Sanidirect, a trusted leader in the bathroom and sanitaryware industry, knows that scent marketing can transform an in-store experience. With more than 30 locations across the Netherlands, the brand focuses on helping customers create their dream bathrooms. Together with Zaluti, Sanidirect introduced a refined fragrance concept designed to make visitors feel relaxed and inspired from the moment they walk in. By integrating scent into the store environment, Sanidirect enhances comfort, creativity, and connection — turning a visit into a memorable sensory experience.
“At Sanidirect, picking out a bathroom should feel like a celebration and the scent experience plays a big part in that! The moment you step into one of our 30 stores, you’re greeted by a refreshing scent that sets the perfect tone for relaxed inspiration.”
About Sanidirect
Sanidirect is a well-established bathroom and sanitaryware company based in the Netherlands. The company offers an extensive selection of bathroom products — from fixtures to accessories — with 30 retail locations nationwide.
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Industry: Bathroom & Sanitaryware
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Location: The Netherlands
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Number of Stores: 30
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Website: www.sanidirect.nl
What does Sanidirect smell like?
Sanidirect’s scent is a custom-designed signature fragrance, carefully developed to set the right mood. It’s a refreshing blend of citrus and green tea, with soft base notes of musk and amber. This aroma ambiance creates a fresh and comfortable atmosphere from the moment customers walk in — perfect for inspiring those in search of their dream bathroom.
Why did Sanidirect choose scent marketing?
Sanidirect wanted to enhance the in-store customer experience by adding fragrance to the environment. Visitors now enjoy a pleasant, welcoming scent as soon as they enter, helping to establish a calm, inspiring atmosphere. This not only improves the overall shopping experience but encourages customers to stay longer and engage more deeply with the showroom.
The fragrance was specifically selected to support the customer journey, helping visitors stay focused and inspired, free from any distracting or unpleasant ambient odors.
How Zaluti’s Air 1 scent machine helped
Zaluti provided and installed Zaluti Air 1 Built-In Ceiling scent machines at the entrances of Sanidirect stores. These systems deliver a constant and subtle scent diffusion, elevating the atmosphere the moment customers step inside. The signature fragrance, developed exclusively for Sanidirect, is a refined blend of citrus, green tea, musk, and amber.
In addition, Zaluti provides ongoing scent management, with service staff refreshing the fragrance three times a year to ensure the experience remains pleasant and up-to-date.
What impact did the scent have on the store experience?
The scent experience has had a positive impact on the ambiance of Sanidirect’s stores. Customers are greeted with a refreshing scent that immediately creates a sense of comfort. This not only increases customer satisfaction but also encourages visitors to spend more time in-store — ultimately contributing to a better customer journey and increased sales.
Sanidirect has observed that scenting improves the overall shopping experience, helping customers feel more relaxed and connected to the environment. Both staff and customers report that the fragrance enriches the in-store atmosphere, resulting in a stronger and more memorable brand experience.
Discover how scent marketing elevates retail environments
Curious how scent can shape the atmosphere in your store? At Zaluti, we help retailers like Sanidirect create environments that feel welcoming, inspiring, and memorable. A well-chosen fragrance does more than smell pleasant — it connects with customers on an emotional level and enhances their overall experience. Want to explore how scent marketing could enrich your brand’s story? We’re happy to share our expertise.
