Scent architects since 2007
Professional scent marketing and odour neutralising
Zaluti builds a premium brand experience with scent, and removes unwanted odours permanently at the source instead of covering them up.
The perfect atmosphere Absolute freshness
Professional scent marketing is the indispensable dimension of the customer experience. We do not address the eye: we reach your guests directly through their emotions. That lowers stress, raises comfort and forms the perfect basis for a customer experience people remember.
Read the complete guide to scent marketing ›VernovaPure® is a patented technology. Instead of covering odours, the active molecules bond to the odour-causing substances and break them down at the source. That clears the air and creates the perfect basis for a lasting scent experience.
Effective odour neutralising with VernovaPure® ›
Corporate scent: one scent
that lets your brand speak
Belverde
Fresh and vibrant: green leaves and white blossoms on a calming base of cedarwood and amber.
Discover the Belverde scent ›
Matcha Santal
Calm sophistication: earthy matcha and creamy fig, carried by warm sandalwood and vetiver.
Discover the Matcha Santal scent ›
Fresh Water
Pure freshness with VernovaPure®: aquatic blossoms and citrus with long-lasting odour neutralisation.
Discover the Fresh Water scent ›
Bespoke signature scent
A unique fragrance that embodies the essence of your brand – composed with the finest perfumers in Grasse.
Have a signature scent created ›Which industries benefit most from professional ambient scenting?
Ambient scenting in hotels & hospitality
Ambient scenting in restaurants and hotels enhances the guest experience, creates a pleasant atmosphere and promotes brand recognition. A subtle scent improves the first impression, enriches the entire stay and contributes noticeably to guest loyalty.
Discover scent marketing for hotels ›
Ambient scenting in offices & open-plan offices
Ambient scenting in offices improves concentration, calm and satisfaction in the workplace. Subtle scents create a pleasant environment in which employees can focus better and visitors gain a positive impression.
Discover office scent marketing ›
Ambient scenting in care homes & hospitals
Ambient scenting turns a care environment into a warm place of calm, safety and comfort. Subtle scents make residents and visitors feel at home straight away, while unwanted and unpleasant odours in the rooms are effectively neutralised.
Discover scent marketing in healthcare ›Why do smells affect emotions faster
than images or music?
The Proust effect and the limbic system
The Proust effect describes how a scent involuntarily evokes deep memories and emotions. Discover what international neuromarketing studies show about the effect of scent on behaviour, dwell time and brand recall.
Understand the Proust effect in neuromarketing ›Dwell time and purchase intent in retail
A subtle, well-matched scent increases well-being – dwell time rises by an average of 15 to 20% and purchase intent increases. Read how our on-site field research makes these results visible.
See retail scent marketing and its effect ›Scent marketing trends 2026
The field is evolving rapidly: from signature scents as a brand strategy to multisensory spatial experiences. Stay one step ahead with the most important developments in scent marketing.
Discover the scent marketing trends for 2026 ›Odour neutralisation instead of masking Proven in the laboratory
washroom odours
musty & damp odours
tobacco smoke
Cold-air diffusion without residue
Made in Holland
Made in Holland is our benchmark for top quality. Zaluti's durable scent systems combine high-quality materials with the intuitive Smart Control app for precise Bluetooth control. With an excellent reputation and a full 7-year warranty, you choose an extremely reliable, innovative and worry-free scent solution.
Zaluti scent systems use a unique micronisation technique. A powerful compressor forces air at high speed over the pure scent oil and turns it into a feather-light, dry mistb> of particles smaller than 1 micron – entirely without adding heat, water or alcohol.
Truly airborne particles
The sub-micron aerosols behave like a gas rather than a liquid. They become lighter than air and float effortlessly on the natural air currents.
No residue in the ventilation ducts
Because the particles behave like a gas, they leave no oily residue or condensation in the ducts when connected to the HVAC system – and still reach every corner of the room with ease.
Whisper-quiet and extremely economical
A compressor instead of a fan, damped inside the housing: nothing remains audible. With a 200 ml scent bottle you can rely on an uninterrupted scent experience for an average of 120 days.
From the compact free-standing Zaluti Club to the Modular scent system XL: for built-in installation and connection to your HVAC system: there is a suitable professional Zaluti scent system for every space.
View all scent systems ›Our strength
Large-scale projects
Public transport
Bootshaus Cologne is one of the best-known clubs in Europe – but where thousands of people come together, intense odours arise too. With targeted ambient scenting and active odour neutralisation, Zaluti ensures freshness and balance: clear, lively and inviting, with no visible technology.
Read the Club Bootshaus Cologne customer project ›
Hospitality
At Hotel FRITZ Lauterbad in the Black Forest, guest well-being comes first. Professional scent marketing by Zaluti has created a corporate scent that combines elegance and nature – an atmosphere that guests intuitively associate with the hotel.
Read the Hotel FRITZ Lauterbad customer project ›What our
customers say
“All my questions about the scent machine and the scents were answered by a very knowledgeable member of staff. The device makes a solid, high-quality impression, works almost imperceptibly and the scent in the room is wonderful.”
“We searched for the perfect scent for a long time and found it at Zaluti. Every guest should feel at home straight away – and that begins with the very first breath.”
“At Landal, everything revolves around the experience. Together with Zaluti, we create a carefully composed aroma that enhances the atmosphere and shapes our brand identity.”
Since 2007, Zaluti has been the silent force behind the brand experience of leading organisations. As an independent Dutch manufacturer, we develop our professional scent systems entirely in-house – following our philosophy of Silent Architecture: scent you don’t notice, but clearly feel.
Experience the invisible power of scent
What does professional scent marketing
cost a business per month?
The costs consist of a one-off hardware investment and the monthly consumption of high-quality scent essences from Grasse, which are extremely economical thanks to micro-nebulisation.
Dutch engineering
As the manufacturer of professional scent systems under the Dutch brand Zaluti, we develop and build our machines entirely in-house.
- Durable design: made from high-quality aluminium and built for optimal scent distribution.
- Unique peace of mind: a 7-year warranty as standard, the longest warranty on the market.
- Buy instead of rent: you purchase the device once – no rental contract, no monthly fees.
Maximum coverage, minimal consumption
Cold-air diffusion is extremely economical: significantly less scent oil than conventional systems, with even distribution throughout the room.
- 200 ml: lasts approx. 120 days, roughly 39.75 € per month.
- 400 ml: exclusively for the modular scent system XL, lasts approx. 3 months, from 69.75 € per month.
- IFRA-compliant: all compositions with MSDS safety data sheet and allergen declaration.
What would you like
to learn more about?
Frequently asked
questions
Is your question not listed? Our scent architects are happy to think along with you – in English.
How much does professional scent marketing cost a business per month?
The costs consist of two items: a one-off hardware investment from 895 € (excl. VAT), including a 7-year warranty, and the monthly scent consumption. A 200 ml scent bottle lasts around 120 days, roughly 39.75 € per month. Thanks to micro-nebulisation, the scent essences from Grasse are extremely economical. View the terms at a glance ›
Is professional ambient scenting safe for health?
Yes. We work with certified, pure scent essences and cold-air diffusion without heat, combustion or propellants. All scents are IFRA-compliant and therefore tested for toxicity, irritation potential and respiratory safety. For every scent essence we provide an MSDS safety data sheet in accordance with the EU REACH Regulation, together with a full allergen declaration – important for occupational safety and your works council. View IFRA compliance and safety data sheets ›
What is the difference between odour masking and odour neutralisation?
Masking places a heavy layer of perfume over the unpleasant odour – resulting in a stale, mixed smell. Genuine odour neutralisation binds chemically to the odour molecules and breaks them down at the source. That is exactly what VernovaPure® does: proven in the laboratory to eliminate up to 98% of washroom odours.
Which industries benefit most from professional ambient scenting?
Hotel lobbies benefit through hospitality, fashion boutiques through longer dwell time, car dealerships through a perception of luxury and care facilities through well-being and odour neutralisation. The same applies to offices, restaurants, gyms, washrooms and public transport – from a single room to metro stations and shopping centres. View the solutions by industry ›
How loud is a professional scent machine in continuous operation?
Whisper-quiet, below 30 dB. Instead of a fan, a damped compressor in a high-quality housing is used. As a result, our systems run unnoticed in continuous operation in quiet offices, waiting rooms and hotel rooms. View the technical data of the scent machines ›
