Retail · Automotive
Scent marketing for car dealerships and showrooms
Here your customers are buying the second most expensive product of their lives. This is how you turn a hard, high space into a place where they take their time.
Viel Glas, Beton und Stahl – und dann?
Untersuchungen im Einzelhandel zeigen, dass Kundinnen und Kunden etwa 15 bis 20 % länger in einem angenehm duftenden Raum verweilen und die Qualität höher einschätzen. Genau das brauchen Sie auf einer Fläche, auf der ein Beratungsgespräch Zeit erfordert. Mehr dazu unter wissenschaftliche Belege zur Wirkung von Duft.
- ✓︎Warmth: a hard, high space feels more inviting and less echoey
- ✓︎Time: staying longer means more room for the sales conversation
- ✓︎Neutralise: break down oil, rubber and exhaust fumes from the workshop at the source
- ✓︎Handover: the key handover as a moment that stays in the memory
Warum ein Showroom nach nichts riecht oder nach Werkstatt
The air volume is too large
A showroom has an enormous air volume and a powerful ventilation system. Scent is therefore diluted quickly – a free-standing unit for 250 m² is not enough for 1,200 m³ of air.
The workshop is next door
Oil, rubber, exhaust fumes and solvents drift into the showroom through doors and ventilation. Laying a scent over them only creates a mixed odour that is worse than either on its own.
VernovaPure® binds to the odour-causing substances of oil, rubber and solvents and breaks them down instead of masking them. The system is placed at the passage between workshop and showroom – or connected to the ventilation system, so the odour is no longer carried along with the airflow. More about odour neutralisation ›
Four zones,
four tasks
Vehicle handover: a scent that stays
The key handover is the emotional high point of the entire purchase process – and is often photographed. A separate handover room with its own well-kept scent turns this moment into a lasting memory.
This is not a question of mood but of neurology: scent links directly to memory. Months later, the same scent brings the moment back – the Proust effect in its most useful form.
Large volume, no deposits on the paintwork
In the automotive trade, however, the decisive question is a different one: does the mist settle on the paintwork? No. Our scent systems nebulise without water, heat or alcohol. The particles are smaller than 1 micron and behave like a gas – they stay suspended in the air instead of settling. This means no damp or oily film forms on paintwork, chrome or interior, not even in continuous operation over years.
No residue on the paintwork
The dry mist does not settle on paintwork, chrome, glass or interior – the most important point in a showroom.
Smaller than 1 micron
Sub-micron particles behave like a gas, remain airborne for a long time and reach even the corners of a high hall.
Without water and heat
Cold-air diffusion with pure scent oil, without adding water, heat or alcohol. The character of the scent is fully preserved.
99 levels per zone
Via the Smart Control App you set intensity and times separately for each zone – more present in the handover room, restrained on the floor.
How much does scent marketing cost a car dealership?
Purchase starts at 895 € (excl. VAT) for a modular scent system and 1,495 € (excl. VAT) for the modular scent system XL on the HVAC system of a large showroom – each including a 7-year warranty. We don’t rent out: no rental contract, no minimum term, no monthly fees.
Running costs arise solely from scent consumption. A 200 ml scent bottle lasts approx. 120 days, roughly 39.75 € per month. For the modular scent system XL there is the 400 ml bottle, which lasts approx. 3 months, from 69.75 € per month – depending on room size and desired scent intensity.
Personal advice in English. We explain why buying is more economical under buying instead of renting a scent machine.
Questions from the automotive trade
Is your question not listed? We are happy to think along with you – in English.
What does scent do in a car dealership showroom?
A showroom is large, high and hard: lots of glass, concrete and steel. It feels cool while you are guiding a purchase worth tens of thousands of euros. A suitable scent makes the space warmer and more human, so visitors stay longer and rate quality more highly. Retail research shows that customers stay around 15 to 20% longer in a pleasantly scented space.
