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THE POWER OF SCENT MARKETING

Discover how professional scent marketing enhances guest experience and permanently eliminates unpleasant odours.

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YOUR INDUSTRY, OUR EXPERTISE

From luxury hotels to modern healthcare facilities:
Since 2007, we create the perfect atmosphere.

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Scent Machines

PREMIUM ZALUTI® TECHNOLOGY

Professional scent systems from Dutch production with Smart-Control and unique 7-year warranty.

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PREMIUM SCENTS FROM GRASSE, FRANCE

High-quality, safe and IFRA-certified fragrance lines for an unforgettable first impression.

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THE DUTCH MANUFACTURER

Trust years of B2B expertise, impressive customer projects and the security of 7 years warranty.

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How We Smell

The invisible pathway that turns scents into memories and emotions.

How Do We Smell Scents?

The ability to smell scents is a complex process that requires close collaboration between our nose and brain. It allows us to experience the world around us on a deeper level and contributes to our overall quality of life.

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Inhalation of Scent Molecules

Inhalation of Scent Molecules

The process of smelling scents begins when we inhale. During this process, scent molecules floating in the air are carried to the top of our nasal cavity. Here, a special area called the olfactory epithelium is located. This area is lined with millions of olfactory receptors, ready to detect these scent molecules.

The Proust Effect and Dementia

Olfactory receptors are special proteins that can detect scent molecules. Each olfactory receptor is specialized to recognize a specific type of scent molecule. When a scent molecule binds to an olfactory receptor, it causes an electrical signal. This signal is the first step in the perception of the scent.

Signals to the Brain

This electrical signal is then passed on to the olfactory nerve. This nerve sends the signal to a part of the brain called the olfactory bulb. The olfactory bulb interprets these signals and then sends them to other parts of the brain. This includes areas responsible for memory and emotion.

The Connection between Scents, Memories, and Feelings

This is where the ability to smell scents becomes truly fascinating. We can not only recognize different scents but also associate them with specific memories or feelings. For example, the scent of freshly baked bread might remind us of our childhood. Or the scent of a particular perfume might make us think of a special person. These associations are deeply anchored in our brains and are part of our unique human experience.

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