...
Solutions

THE POWER OF SCENT MARKETING

Discover how professional scent marketing enhances guest experience and permanently eliminates unpleasant odours.

Experience & Marketing
Industries

YOUR INDUSTRY, OUR EXPERTISE

From luxury hotels to modern healthcare facilities:
Since 2007, we create the perfect atmosphere.

View All Industries
Scent Machines

PREMIUM ZALUTI® TECHNOLOGY

Professional scent systems from Dutch production with Smart-Control and unique 7-year warranty.

View All Scent Machines
Service & Info
Scents & Collections

PREMIUM SCENTS FROM GRASSE, FRANCE

High-quality, safe and IFRA-certified fragrance lines for an unforgettable first impression.

Discover All Scents
About Zaluti

THE DUTCH MANUFACTURER

Trust years of B2B expertise, impressive customer projects and the security of 7 years warranty.

About Zaluti
Get Started

Scent Marketing for a Sense of Home in Healthcare

At the Eben-Haëzer healthcare center, well-being extends beyond medical attention — it’s about comfort, safety, and a true feeling of home. Together with Zaluti, the center introduced a carefully designed scent concept that brings calm, familiarity, and emotional warmth to daily life. In corridors, living areas, and shared spaces, a gentle scent subtly enriches the atmosphere, encouraging relaxation and trust among residents, visitors, and staff alike.

“The scent brings calm, familiarity, and a touch of home to every room.”
— Cedrah team

Contact us for advice

Bright lobby of a care facility with sliding glass doors, a red bench, a wheelchair and green plants; here scent can make the entrance feel warm and welcoming.

About Cedrah

Industry: Healthcare
Location: Middelburg
Number of locations: 11
Website: www.cedrah.nl

What is the scent of Cedrah?

The fragrance used on-site is Grasse Garden — a floral, natural scent from the Signature Grasse Collection. It evokes the image of a blooming garden and creates a fresh, peaceful atmosphere. Perfect for residential care environments where comfort and familiarity are key.

Why is scent important in care facilities?

Within Cedrah’s residential care centers, the well-being of residents always comes first. Scent plays a subtle but valuable role in supporting this. By making scent a consistent part of the environment, residents experience a familiar feeling as soon as they enter. Scent activates memory and emotion — especially important for older adults. A recognizable scent helps with orientation and calmness, both essential in elderly care.

Contact us

How does the professional scent machine Zaluti Air:2 Pro work?

Zaluti recommended the Zaluti Air:2 Pro — a compact wall-mounted model ideal for hallways, entrances, or stairwells. This professional machine is quiet, efficient, and perfectly suited to care environments: reliable, discreet, and easy to use.

The scent machines are strategically placed in areas where people gather or pass by frequently — such as entrances or corridors. This creates a continuous scent experience that is noticeable, yet never overpowering.

Communal space in a care facility with a wooden dining table, orange chairs, fresh flowers and a large potted plant; scent creates a homelike atmosphere.

The benefits of scent marketing in care

The responses from residents, staff, and visitors have been very positive: it doesn’t just smell pleasant — it adds atmosphere and calm to the space. Scent helps create a sense of home, turning a care facility into a place where people feel welcome and comfortable.

With a fragrance like Grasse Garden, scent marketing becomes an essential layer of the overall experience — without requiring complex maintenance. Ideal for an organization like Cedrah that values quality and simplicity.

How can you use scent marketing in your care facility?

A thoughtfully developed scent concept can transform care environments in a subtle yet meaningful way. At Cedrah, fragrance adds a sense of calm and belonging that everyone can feel. It supports well-being, evokes trust, and turns every shared space into a place that feels warm, familiar, and human — reflecting what true care is all about.

Contact us for advice

author avatar
Noa Schouwenaars

Frequently Asked Questions

What is scent marketing in care?

Scent marketing in care is the use of subtle fragrances to create a pleasant and familiar atmosphere within healthcare environments. By diffusing a consistent scent in shared spaces, corridors, and living areas, residents feel more relaxed and oriented, while visitors and staff experience a warmer, more welcoming environment.

Why is scent important in care facilities?

Scent is important in care facilities because it directly influences emotions, memory, and overall well-being. A familiar scent provides comfort and calm, especially for older adults. It helps create a homelike feeling, supports trust, and contributes to a positive atmosphere for residents, visitors, and caregivers alike.

How does scent marketing support residents’ well-being?

Scent marketing supports residents’ well-being by promoting relaxation, recognition, and emotional balance. The right fragrance evokes positive memories and makes people feel at home. In care centers like Eben-Haëzer and Cedrah, scent enhances comfort, encourages trust, and transforms daily environments into spaces that feel calm and human.

Which scent is used at Cedrah?

The scent used at Cedrah is Grasse Garden, part of the Signature Grasse Collection. This floral, natural scent evokes the image of a blooming garden and creates a fresh, peaceful atmosphere — ideal for residential care environments where comfort, familiarity, and a sense of home are essential.

How does the Zaluti Air:2 Pro work?

The Zaluti Air:2 Pro is a professional wall-mounted scent machine that disperses scent through cold-air technology. It is quiet, efficient, and easy to use. In care settings, it’s often placed in entrances, corridors, or stairwells to create a continuous yet subtle scent experience that never feels overpowering.

Want to read more?

  • All
  • Scent Marketing
  • Customer cases
Wilhelminaplein metro station with an arriving metro train and a passenger on the platform, photographed by e. Fecken, in a modern and bright setting.
Scent Marketing Enhances Safety and Comfort in Metro Stations
Caregiver supporting elderly woman with cane.
Best scent machine for healthcare facilities
Luxe lobby with biophilic design and scent marketing integration for ieq.
Scent Marketing Trends 2026
Modern storefront with large glass windows and stylish displays on a shopping street, fitting a luxurious retail environment that becomes more appealing with scent machines.
Best scent machine for retail shops
Modern loft office with a brick wall, large windows and lots of plants where two people work at their computers; a fragrance machine enhances the ambience and creates a welcoming atmosphere.
Best Scent Machine for Offices
Small amber‑coloured incense burner with burning agarwood chips (oud), with fragrant smoke rising and surrounded by loose pieces of agarwood.
Arabian Oudh – Signature Scent Marketing for Hotels
Modern hotel lounge with high windows, warm wood design, green velvet sofas, and natural light
The Best Scent Machines for Hotels
Close‑up of a clothing rack with pastel and denim items beside a wooden crate with dried flowers and a promotional photo; scent marketing enhances the homely feel.
Scent Marketing in Fashion Store Blue Company
Stylish reception and lounge area of a wellness centre with a modern counter, comfortable chairs and a staircase, where the luxury scents greet you as soon as you enter.
Scent Marketing for Wellness: Creating Atmosphere at FØRENA
Interior of a my jewellery store showing a counter with jewelry, clothing racks and floral decorations, illustrating the scent marketing-enhanced retail experience.
Scent Marketing in Retail for My Jewellery
Woman with long hair and a light summer dress walking among cacti in a mediterranean garden, reflecting the ibiza chic fragrance.
Ibiza Chic: Ideal for home, wellness, and hospitality
Modern restaurant interior with green velvet chairs, gold accents, and lush plants, representing the refined ambiance at ferro.
Scent Marketing in Hospitality: FERRO Restaurant
Wooden pier leading into the sea at sunset with a small island in the distance, evoking the refreshing and sunny feeling of the dream coast scent.
Dream Coast: The Summery Citrus Scent
Modern living room with a dark wooden floor, blue paneled wall, and neutral-toned sofa, reflecting the deep and elegant character of bois de cèdre.
Bois De Cedre: Deep Wood Tones for a Luxurious Fragrance Experience
Smiling hotel owners standing in the lobby of hotel fritz lauterbad, symbolizing hospitality and the welcoming atmosphere enhanced by scent marketing.
The Power of Scent Marketing at Hotel FRITZ Lauterbad
Elegant fine dining restaurant interior with warm lighting, modern decor, and floral centerpiece, representing the refined atmosphere at restaurant goyvaerts.
How Scent Marketing Completes Their Fine Dining Story
Seychelle
Seychelles: The Scent Experience of a Tropical Paradise
Belverde is the scent for summery spaces
Modern optician store interior with sunglasses display, wooden table, and bright design elements, representing the pleasant atmosphere at stokvis&stokvis.
Scent Marketing at Stokvis&Stokvis Optician
Man playing laser tag in a neon-lit arena at planet awesome, illustrating the immersive experience enhanced by scent marketing.
The Power of Scent Marketing at Planet Awesome
Bright and modern clinic reception area with natural light, palm plants, and stylish seating, representing the serene atmosphere at splendid clinic.
Scentmarketing for Splendid Clinic
Bright and elegant optician store interior with display cases, modern lighting, and eyewear collections, illustrating the inviting atmosphere at kruithof optician.
Scent Marketing for Optician Kruithof Optiek
Scent-experience-in-showroom-grando-den-bosch
Scent Marketing in showroom Grando Den Bosch
Scent Marketing on The Rhine River Cruises
The verkade experience in the zaans museum
Scent Marketing in the Verkade Experience at the Zaans Museum
Cozy-living-room-in-zazu-villa-with-fireplace-and-mountain-view
Scent Marketing as a Luxury Enhancer: The Unique Holiday Eperxience at Zazu Villas
Scent Marketing in the Care Hotel Valerius Amsterdam
Freshwateraromazalutiscaled
Fresh Water: Refreshing Scent for Healthcare Institutions
Illuminated-maaspoort-theatre-building-in-venlo-at-night-with-modern-architecture-and-waterfront-location
Scent Marketing at Theater Maaspoort
Tuscan Fig: Scent with Mediterranean Refinement
Scent Marketing at Bey by Bergman Clinics
Modern bathroom showroom with freestanding bathtub, wood-accented vanities, mirrors with soft lighting, and a clean, spacious interior design.
How Scent Enriches Sanidirect’s Marketing
Storefront of bakkerij bekkers with red signage, life-size cut-outs of children in baking attire, pink pillows on outdoor chairs, and a welcoming red carpet entrance.
Scent marketing at Bakkerij Bekkers: the smell of freshly baked bread
Hotel reception area at hotel der brabander with uniformed staff behind the desk, smiling and assisting guests in a warm, wood-accented interior.
Scent marketing in the ski hut of Hotel der Brabander
Elevating Sir Hotels’ Atmosphere Through Scent Marketing
Wilhelminaplein metro station with an arriving metro train and a passenger on the platform, photographed by e. Fecken, in a modern and bright setting.
Scent Marketing Enhances Safety and Comfort in Metro Stations
Caregiver supporting elderly woman with cane.
Best scent machine for healthcare facilities
Luxe lobby with biophilic design and scent marketing integration for ieq.
Scent Marketing Trends 2026
Modern storefront with large glass windows and stylish displays on a shopping street, fitting a luxurious retail environment that becomes more appealing with scent machines.
Best scent machine for retail shops
Modern loft office with a brick wall, large windows and lots of plants where two people work at their computers; a fragrance machine enhances the ambience and creates a welcoming atmosphere.
Best Scent Machine for Offices
Modern hotel lounge with high windows, warm wood design, green velvet sofas, and natural light
The Best Scent Machines for Hotels
Close‑up of a clothing rack with pastel and denim items beside a wooden crate with dried flowers and a promotional photo; scent marketing enhances the homely feel.
Scent Marketing in Fashion Store Blue Company
Stylish reception and lounge area of a wellness centre with a modern counter, comfortable chairs and a staircase, where the luxury scents greet you as soon as you enter.
Scent Marketing for Wellness: Creating Atmosphere at FØRENA
Interior of a my jewellery store showing a counter with jewelry, clothing racks and floral decorations, illustrating the scent marketing-enhanced retail experience.
Scent Marketing in Retail for My Jewellery
Modern restaurant interior with green velvet chairs, gold accents, and lush plants, representing the refined ambiance at ferro.
Scent Marketing in Hospitality: FERRO Restaurant
Smiling hotel owners standing in the lobby of hotel fritz lauterbad, symbolizing hospitality and the welcoming atmosphere enhanced by scent marketing.
The Power of Scent Marketing at Hotel FRITZ Lauterbad
Elegant fine dining restaurant interior with warm lighting, modern decor, and floral centerpiece, representing the refined atmosphere at restaurant goyvaerts.
How Scent Marketing Completes Their Fine Dining Story
Modern optician store interior with sunglasses display, wooden table, and bright design elements, representing the pleasant atmosphere at stokvis&stokvis.
Scent Marketing at Stokvis&Stokvis Optician
Man playing laser tag in a neon-lit arena at planet awesome, illustrating the immersive experience enhanced by scent marketing.
The Power of Scent Marketing at Planet Awesome
Bright and modern clinic reception area with natural light, palm plants, and stylish seating, representing the serene atmosphere at splendid clinic.
Scentmarketing for Splendid Clinic
Bright and elegant optician store interior with display cases, modern lighting, and eyewear collections, illustrating the inviting atmosphere at kruithof optician.
Scent Marketing for Optician Kruithof Optiek
Scent-experience-in-showroom-grando-den-bosch
Scent Marketing in showroom Grando Den Bosch
Scent Marketing on The Rhine River Cruises
The verkade experience in the zaans museum
Scent Marketing in the Verkade Experience at the Zaans Museum
Cozy-living-room-in-zazu-villa-with-fireplace-and-mountain-view
Scent Marketing as a Luxury Enhancer: The Unique Holiday Eperxience at Zazu Villas
Scent Marketing in the Care Hotel Valerius Amsterdam
Illuminated-maaspoort-theatre-building-in-venlo-at-night-with-modern-architecture-and-waterfront-location
Scent Marketing at Theater Maaspoort
Scent Marketing at Bey by Bergman Clinics
Modern bathroom showroom with freestanding bathtub, wood-accented vanities, mirrors with soft lighting, and a clean, spacious interior design.
How Scent Enriches Sanidirect’s Marketing
Storefront of bakkerij bekkers with red signage, life-size cut-outs of children in baking attire, pink pillows on outdoor chairs, and a welcoming red carpet entrance.
Scent marketing at Bakkerij Bekkers: the smell of freshly baked bread
Hotel reception area at hotel der brabander with uniformed staff behind the desk, smiling and assisting guests in a warm, wood-accented interior.
Scent marketing in the ski hut of Hotel der Brabander
Elevating Sir Hotels’ Atmosphere Through Scent Marketing
Delta hotel vlaardingen illuminated at dusk, situated directly on the waterfront with panoramic views over the river and surrounding skyline.
The Power of Scent Experience: How Delta Hotel Vlaardingen Enhances the Guest Journey
Two athletes train together at sportclub exercise in voorburg and enthusiastically perform an exercise in a modern fitness space.
Why Fragrance Experience Matters in Fitness Clubs | Sportclub Exercise
Students walking along a path on the green campus grounds of breda university of applied sciences in breda, with trees and a historic building in the background.
Breda University of Applied Sciences shows how scent strengthens the learning environment
Modern living room by interieur corner wateringen with a light corner sofa, ambient lighting and large windows with blinds in a warm and stylish setting.
Scent Experience in a Showroom: Interieur Corner
Strength training area at xfit club huizen with modern gym equipment and weights in a professional fitness environment.
How XFit Club Strengthens the Gym Experience with Scent Experience
Tropical fun for the whole family at landal het vennenbos
Scent marketing at Landal Het Vennenbos
Interior of wielerhuis marel with an orbea road bike mounted on a brick wall, a leather couch, spare wheels and cycling memorabilia, creating a cozy cyclists’ lounge.
Scent Experience at Wielerhuis Marel
Wilhelminaplein metro station with an arriving metro train and a passenger on the platform, photographed by e. Fecken, in a modern and bright setting.
Scent Marketing Enhances Safety and Comfort in Metro Stations
Huijink mobility group reception: a warm welcome and strong brand presence
How Huijink Mobility Group enhances its welcome with scentmarketing
Van cadsand bed showroom with multiple bedroom displays, dark feature walls, and softly lit bedside tables
Scent Marketing at Van Cadsand: A Luxurious Showroom Feel
Snowy entrance of beachclub degreez illuminated by warm lights, reflecting the scent marketing concept that welcomes visitors with comfort.
Scent marketing elevates Beachclub Degreez
Club with red lighting and flames on the stage, surrounded by a cheering crowd; odor neutralization is important in hot and crowded venues.
Scent Marketing in Clubs: The Bootshaus Cologne
The modern glass façade of the hek bathrooms and damixa experience center with large windows, greenery and an inviting entrance where the scent experience welcomes visitors.
Refined Scent Marketing for showroom HEK Bathrooms
Industrial kitchen with concrete countertop, brass faucet, and warm lighting – an example of how scent marketing enhances interior atmosphere.
How Scent Marketing Elevates Puur Kitchen Showroom
Cozy showroom with a wooden table, grey chairs, colourful decorations and a rack of fabric samples – scent marketing in a showroom enhances the atmosphere.
Transforming Showroom Ambiance Van der Wal with Scent Marketing
Close‑up of a clothing rack with pastel and denim items beside a wooden crate with dried flowers and a promotional photo; scent marketing enhances the homely feel.
Scent Marketing in Fashion Store Blue Company
Stylish reception and lounge area of a wellness centre with a modern counter, comfortable chairs and a staircase, where the luxury scents greet you as soon as you enter.
Scent Marketing for Wellness: Creating Atmosphere at FØRENA
Interior of a my jewellery store showing a counter with jewelry, clothing racks and floral decorations, illustrating the scent marketing-enhanced retail experience.
Scent Marketing in Retail for My Jewellery
Modern restaurant interior with green velvet chairs, gold accents, and lush plants, representing the refined ambiance at ferro.
Scent Marketing in Hospitality: FERRO Restaurant
Smiling hotel owners standing in the lobby of hotel fritz lauterbad, symbolizing hospitality and the welcoming atmosphere enhanced by scent marketing.
The Power of Scent Marketing at Hotel FRITZ Lauterbad
Elegant fine dining restaurant interior with warm lighting, modern decor, and floral centerpiece, representing the refined atmosphere at restaurant goyvaerts.
How Scent Marketing Completes Their Fine Dining Story
Modern optician store interior with sunglasses display, wooden table, and bright design elements, representing the pleasant atmosphere at stokvis&stokvis.
Scent Marketing at Stokvis&Stokvis Optician
Man playing laser tag in a neon-lit arena at planet awesome, illustrating the immersive experience enhanced by scent marketing.
The Power of Scent Marketing at Planet Awesome
Bright and modern clinic reception area with natural light, palm plants, and stylish seating, representing the serene atmosphere at splendid clinic.
Scentmarketing for Splendid Clinic
Bright and elegant optician store interior with display cases, modern lighting, and eyewear collections, illustrating the inviting atmosphere at kruithof optician.
Scent Marketing for Optician Kruithof Optiek
Scent-experience-in-showroom-grando-den-bosch
Scent Marketing in showroom Grando Den Bosch
Scent Marketing on The Rhine River Cruises
The verkade experience in the zaans museum
Scent Marketing in the Verkade Experience at the Zaans Museum
Cozy-living-room-in-zazu-villa-with-fireplace-and-mountain-view
Scent Marketing as a Luxury Enhancer: The Unique Holiday Eperxience at Zazu Villas
Scent Marketing in the Care Hotel Valerius Amsterdam
Illuminated-maaspoort-theatre-building-in-venlo-at-night-with-modern-architecture-and-waterfront-location
Scent Marketing at Theater Maaspoort
Scent Marketing at Bey by Bergman Clinics
Modern bathroom showroom with freestanding bathtub, wood-accented vanities, mirrors with soft lighting, and a clean, spacious interior design.
How Scent Enriches Sanidirect’s Marketing
Storefront of bakkerij bekkers with red signage, life-size cut-outs of children in baking attire, pink pillows on outdoor chairs, and a welcoming red carpet entrance.
Scent marketing at Bakkerij Bekkers: the smell of freshly baked bread
Hotel reception area at hotel der brabander with uniformed staff behind the desk, smiling and assisting guests in a warm, wood-accented interior.
Scent marketing in the ski hut of Hotel der Brabander
Elevating Sir Hotels’ Atmosphere Through Scent Marketing

Keep getting inspired