Scent Marketing at Stokvis&Stokvis Optician

At Stokvis & Stokvis Opticians, every detail is designed to make customers feel seen, comfortable, and inspired. With locations in Someren, Mill, and Geldrop, this family-run business — led by three sisters — combines personal service with refined style. To enhance this unique atmosphere, Zaluti introduced a tailored scent marketing concept. The selected scent subtly reinforces the brand’s elegance and warmth, creating a welcoming environment that customers immediately connect with.

“As soon as you step into our store, you’re subtly welcomed by a scent that’s everywhere yet never overpowering. It’s not a fragrance that demands attention, but one that simply belongs. We’re very happy with it. And so are our customers. Because scent is emotion, and this one just feels right for who we are—character, just like the three sisters.” — Stokvis&Stokvis

About Stokvis & Stokvis

Industry: Optician
Location: Someren, Mill, and Geldrop
Number of locations: 3
Website: www.stokvisstokvis.nl

What is the scent of Stokvis & Stokvis?

The scent of Stokvis & Stokvis is Caractére.
A scent that is elegant, full of character, and timeless. Caractére embraces you the moment you enter: warm, inviting, and with a subtle strength that fits the style of the three sisters and their fashionable collection.

How scent marketing enhances the store experience

The Stokvis & Stokvis stores were perfectly styled but still missed an invisible layer: scent. They wanted a scent experience that would strengthen their brand feeling without being overwhelming. A scent that would subtly welcome customers, prolong their visit, and reflect the store’s personal character.

They weren’t looking for a standard air freshener, but for a scent that would underline their identity—both as a brand and as sisters. The question was clear: how can we use scent as a marketing tool that expresses who we are?

Which scent machines create the perfect retail atmosphere

Zaluti selected the Zaluti ModulAir system for Someren and Mill, due to its precision and discreet installation. For Geldrop, the Zaluti Club was the best choice—ideal for smaller retail spaces. All scent machines were installed at the entrance, ensuring that customers are immersed in the right atmosphere from the moment they walk in.

The selected scent is Caractére from our Signature Grasse Collection. This scent is elegant, authentic, and as distinctive as the brand itself. Thanks to our scent management service, the scent experience remains optimal all year round, with three service visits annually.

Why a signature scent strengthens brand identity

The effect is unmistakable. Customers feel a warm welcome the moment they enter. The scent evokes emotions, extends the time spent in-store, and deepens brand experience. Staff have noticed that customers more often mention how nice the store smells, which adds to the positive ambiance.

The scent isn’t overpowering, but it stays in the memory. It feels familiar and has become part of the identity of Stokvis & Stokvis. In this way, scent marketing becomes a powerful part of their brand strategy.

Discover how scent marketing transforms your store

Scent marketing can make every visit more memorable by adding emotion, warmth, and identity to your space. At Stokvis & Stokvis, a signature scent completes the atmosphere and reflects the brand’s personality. Curious how scent can enhance your own retail experience? Explore more about scent marketing in stores or reach out to Zaluti for tailored advice.

Emma Zietz

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Frequently Asked Questions

What is scent marketing in retail?

Scent marketing in retail is the strategic use of scent to create a specific atmosphere that enhances customer experience. By diffusing a consistent scent throughout a store, brands can evoke emotions, increase recognition, and strengthen their identity — turning shopping into a more memorable and engaging experience.

How does scent marketing improve the store experience?

Scent marketing improves the store experience by adding a sensory layer that influences mood and perception. A well-chosen scent makes customers feel comfortable and welcomed, encourages longer visits, and enhances brand recall. At Stokvis & Stokvis, scent transforms the space into a warm, elegant environment that reflects their personal touch.

Which scent machines are best for retail spaces?

The best scent machines for retail spaces are those that combine precision, silent operation, and even scent diffusion. Zaluti’s ModulAir and Club systems are ideal examples — designed for different store sizes, they ensure consistent scent levels and create a refined ambiance that supports the brand experience.

Why is a signature scent important for brand identity?

A signature scent is important for brand identity because it turns a brand’s values into a sensory experience. It helps customers associate a specific scent with the brand, reinforcing recognition and emotional connection. For Stokvis & Stokvis, the scent “Caractére” embodies elegance, warmth, and character — just like their brand.

How can a store create its own scent identity?

A store can create its own scent identity by working with scent marketing specialists to design a custom scent that matches its brand personality and target audience. This involves selecting scent notes that express the desired atmosphere — from warmth and luxury to freshness and energy — ensuring a cohesive brand experience.

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