Scent Marketing for Optician Kruithof Optiek

Kruithof Optiek, a trusted name in eyewear and eye care, creates more than just a visual experience. With locations in Barendrecht, Rotterdam, and Numansdorp, the brand combines professional expertise with a warm, welcoming atmosphere. To elevate this experience, Zaluti introduced scent marketing — adding a refined fragrance concept that enhances comfort, recognition, and emotional connection. The result is an environment where innovation meets ambiance, and customers truly feel at ease from the moment they step inside.

“We not only care for your eyes, we care about scent too!” — Jeffrey Kruithof Co-owner, Marketing & Communications

About Kruithof Optiek

Industry: Optical
Location: Barendrecht (and additional locations in Rotterdam and Numansdorp)
Number of locations: Multiple
Website: kruithofoptiek.nl

What is the scent of Kruithof Optiek?

The scent of Kruithof Optiek is Rose Tux – a floral, elegant scent that radiates warmth and class. Perfect for a stylish in-store experience that breathes calm and refinement.

Which Zaluti scent machine is for opticians?

Zaluti installed the compact Zaluti Club scent machine, a model ideally suited for small to medium-sized spaces. It was placed centrally in the store to ensure even scent distribution throughout the space.

The scent enhances the character of the store: refined, warm, and welcoming.

Why scent is the key to a welcoming retail atmosphere

During the renovation of their store, experience was the key focus. The interior became warm and modern, but something was still missing: scent. Kruithof sought a way to welcome visitors not just visually, but emotionally as well. They wanted to refine the ambiance with a scent that would reflect their brand identity. That search for an extra sensory dimension led them to Zaluti.

Discover how scent marketing can elevate your retail brand

Scent marketing transforms more than just the air in your store — it shapes emotion, atmosphere, and memory. By integrating a signature scent, retailers like Kruithof Optiek create spaces that feel welcoming, distinctive, and authentic. A refined scent concept strengthens brand identity and deepens customer connection — making every visit not only seen, but truly felt.

Emma Zietz

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What is scent marketing in retail?

Scent marketing in retail is the strategic use of scent to enhance the shopping experience and strengthen brand identity. By diffusing a signature scent throughout the store, retailers create a welcoming and recognizable atmosphere that evokes emotion, encourages comfort, and helps customers associate specific feelings with the brand experience.

How does scent marketing improve the customer experience?

Scent marketing improves the customer experience by influencing mood, memory, and perception. A carefully selected fragrance can create a calm, inviting atmosphere that enhances comfort and trust. It helps customers feel more connected to the environment, turning an ordinary visit into an emotional and memorable brand experience.

Why did Kruithof Optiek choose scent marketing?

Kruithof Optiek chose scent marketing to complement its visual design and elevate the overall store experience. During the renovation, the team sought a way to welcome visitors emotionally as well as visually. With Zaluti’s scent concept, the store achieved a warm, refined ambiance that perfectly reflects its professional and customer-focused identity.

Which Zaluti scent machine is used in Kruithof Optiek?

Kruithof Optiek uses the Zaluti Club scent machine, a compact model ideal for small and medium-sized retail spaces. Installed centrally in the store, it ensures even scent distribution. This device subtly enhances the atmosphere with the store’s signature scent, maintaining a consistent and pleasant olfactory experience for every visitor.

What scent represents Kruithof Optiek brand identity?

The scent representing Kruithof Optiek brand identity is Rose Tux, a floral and elegant scent. It was chosen for its warm, sophisticated character that mirrors the store’s stylish interior and focus on comfort. The scent creates a refined and recognizable atmosphere that customers associate with the Kruithof experience.

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