Scent marketing in retail for My Jewellery creates a refined and memorable shopping atmosphere. As one of the Netherlands’ leading jewellery and fashion brands, with over 30 boutiques across Europe, My Jewellery is admired for its vibrant style and personal touch. To enhance this experience even further, the brand collaborated with Zaluti to develop a signature scent that reflects its identity. With carefully placed scent machines, each boutique now radiates warmth, confidence, and a unique sensory connection that guests remember long after their visit.
”For a brand like My Jewellery, everything revolves around experience. With a custom-designed signature scent, we make sure every store smells like the brand feels: stylish, feminine, and unforgettable.” — My Jewellery
About My Jewellery
- Sector: Jewellery & Fashion
- Locations: Netherlands and abroad
- Number of stores: 30+
- Website: https://www.my-jewellery.com/nl-nl
What is the scent of My Jewellery?
The scent of My Jewellery is…an exclusive signature scent, developed by Zaluti Scent Architects, that translates the brand’s youthful, feminine, and fashionable character into a sensory experience in-store.
How can brand identity be translated into a signature scent?
In every My Jewellery store, everything is carefully designed—from the interior to the lighting. But one sensory element was still missing: scent. The need was clear—how can we turn a store visit into a complete brand experience?
By integrating scent marketing, My Jewellery aimed to create more impact along the customer journey. Not just visual inspiration, but recognition and emotion through scent—right where fashion and experience come together.
What scent machines does My Jewellery use in its stores?
Zaluti developed an exclusive signature scent that perfectly captures My Jewellery’s identity. This scent is diffused through Zaluti Air:1 Pro scent machines, chosen for their precision and quiet operation—ideal for retail environments.
The machines are discreetly placed near the entrance and throughout the store, so customers are immersed in the right ambiance from the moment they walk in. My Jewellery handles scent maintenance internally—a solution that fits their way of working.
Why does a consistent store scent improve customer experience?
Scent marketing is now fully integrated into the My Jewellery store experience. Customers often say it “smells great” and that the scent adds something extra to their overall shopping experience. Staff have also noticed a more pleasant atmosphere and that visitors tend to stay longer.
The subtle, consistent scent reinforces brand recognition. It strengthens the identity of My Jewellery—not just visually, but now also through scent. An experience that stays with you, even after you leave the store.
Discover the power of scent marketing for your retail brand
Scent marketing transforms spaces into experiences that truly reflect your brand’s character. At Zaluti, we create signature scent concepts that enhance emotion, comfort, and connection — turning every visit into a memorable moment. A carefully designed scent doesn’t just smell pleasant; it tells your story, enriches the atmosphere, and makes your brand unforgettable.
