Bakkerij Bekkers is a warm and artisanal bakery brand with twenty locations across the Netherlands. This family-owned business is renowned for its handcrafted bread, welcoming atmosphere, and deep-rooted passion for the baking craft. To further elevate their unique in-store experience, they partnered with AllSens. Together, we developed a scent marketing concept that brings the authentic aroma of freshly baked bread to life, creating a shopping experience that engages all the senses.
“Bakkerij Bekkers is committed to delivering a full sensory experience. In collaboration with AllSens from Breda, we’ve integrated scent marketing into all our stores. The authentic ‘Baked Bread’ aroma, subtly diffused, evokes the smell of freshly baked bread and creates a warm, homely atmosphere. This distinctive scent not only enhances the in-store experience, but also makes every customer feel instantly welcome.” – Anouk Bekkers
About Bakkerij Bekkers
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Industry: Artisanal Bakery
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Locations: Multiple sites across the Netherlands
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Number of locations: 20
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Website: www.bakkerijbekkers.nl
What Does Bakkerij Bekkers Smell Like?
The signature scent of Bakkerij Bekkers is Baked Bread—a fragrance that captures the very essence of freshly baked bread: warm, inviting, and comforting. It evokes memories of early mornings filled with freshness and craftsmanship—perfectly reflecting what Bakkerij Bekkers stands for every day.
The Missing Ingredient in Their In-Store Experience
For Bakkerij Bekkers, scent was the missing element in their carefully curated store environment. While the stores already featured an artisanal design, friendly staff, and top-quality products, many locations lacked the scent of fresh bread—a defining aspect of any true bakery experience.
Their goal was to not only evoke a sense of ‘coming home’ but also to consistently reinforce their distinctive store concept at every location. They wanted a subtle yet impactful solution that would work seamlessly across all branches.
Scent Marketing That’s Subtle Yet Effective
AllSens installed professional Zaluti Air:1 Pro scent systems in the ceilings at the entrance of each store. These powerful yet discreet scent diffusers ensure a consistent fragrance presence without disrupting the store’s design.
The selected scent, Baked Bread, is perfectly aligned with Bakkerij Bekkers’ brand identity. It recalls the moment a fresh batch comes out of the oven—an aroma that stirs both familiarity and desire. AllSens provides ongoing scent management, with biannual refills and maintenance.
An Experience That Sticks with You
The Baked Bread aroma has had a clearly positive effect on both the atmosphere and overall customer experience at Bakkerij Bekkers. Visitors describe the scent as “familiar” and “inviting.” It draws people in, encourages them to linger, and makes them more inclined to treat themselves.
Thanks to scent marketing, the store experience is no longer just visual and flavorful—it’s now olfactory too. A multi-sensory experience that leaves a lasting impression.
Curious What Scent Marketing Can Do for Your Store?
Would you like to explore what scent marketing can do for your business?
Visit our Retail Solutions Page and get inspired by our tailored concepts.
Or reach out to us directly—we’re happy to help!
