Theater De Maaspoort in Venlo is more than a stage — it’s a cultural destination where art, ambiance, and emotion come together. To enhance the overall theater experience, the venue partnered with Zaluti to introduce scent marketing as part of its visitor journey. Through a refined scent concept and advanced diffusion systems, Zaluti created an inviting atmosphere that welcomes guests, enhances comfort, and subtly neutralizes odors. Every performance now begins with a sensory impression that perfectly reflects the theater’s warmth and sophistication.
“We notice that visitors appreciate the subtle scent as an extra dimension in their experience. This innovation increases engagement and makes each visit unforgettable.”
– Theater Maaspoort
About Theater Maaspoort
- Sector: Theater
- Location: Venlo
- Number of locations: 1
- Website: www.maaspoort.nl
Theater Maaspoort is a leading theater in the heart of Venlo, where culture and entertainment come together. The theater offers a wide range of performances and events, delivering a unique experience for every visitor. Maaspoort places high importance on guest experience and continually seeks ways to enhance the atmosphere.
What is the scent of Theater Maaspoort?
The signature scents at Theater Maaspoort are Tuscan Fig, Fig Garden, and Blue Ocean. These scents elegantly fill the space and contribute to a pleasant atmosphere that enhances the overall theater experience. The scents are enriched with VernovaPure® technology, which ensures effective odor neutralization, eliminating any unwanted smells.
Why did Theater De Maaspoort choose scent marketing?
Maaspoort aimed to improve the olfactory experience in the theater to address odor issues and optimize the overall ambiance. Scent is a powerful sensory tool that plays a vital role in the overall visitor experience. The theater sought a solution that would not only be pleasant for the audience but also effectively neutralize unwanted odors.
How does Zaluti’s scent technology enhance the theater experience?
Zaluti installed several Scent Machines at Maaspoort, including the Zaluti Air2, Modulair, Modulair XL, and Air. These machines were strategically placed in key areas such as restrooms, entrances, hallways, and the auditorium. By using unique fragrances infused with VernovaPure® technology, Zaluti resolved the odor problems and created a fresh, inviting atmosphere that elevates the overall experience.
What were the results of scent marketing at Theater De Maaspoort?
The scent experience at Maaspoort has directly contributed to the ambiance and the overall visitor experience. The subtle scent diffusion creates a refined atmosphere that puts guests at ease and leaves a lasting impression. Both visitors and staff note that the olfactory experience plays an important role in the overall impression of Theater Maaspoort. The scent strengthens the brand identity and contributes to an unforgettable experience.
How can scent marketing elevate your business atmosphere?
A signature scent can transform how people experience your environment — adding warmth, identity, and emotion to every moment. With Zaluti’s expertise in scent design, you can create an atmosphere that feels authentic and memorable for your visitors. Whether in a theater, showroom, or hospitality space, the right scent becomes part of your story — enhancing comfort, connection, and lasting impressions.
