At Planet Awesome, every visit is designed to spark excitement and connection. From go-karting and bowling to karaoke and glow-in-the-dark mini golf, guests are immersed in energy and fun. To elevate this multisensory experience, Zaluti introduced a bespoke scent marketing concept. The carefully selected scent adds warmth, recognition, and emotion — turning each visit into a memorable experience that lingers long after guests leave.
”Since the scent systems were installed, we’ve noticed they really add something to the atmosphere. Visitors feel more welcome, relax more quickly, and even comment on how nice it smells here. That confirms for us that it works – without needing to be in the spotlight.” — Planet Awesome
About Planet Awesome
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Industry: Entertainment Center
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Location: The Netherlands
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Number of locations: 1
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Website: https://planet-awesome.com
What is the scent of Planet Awesome?
The scent of Planet Awesome is a playful, fresh, and energetic blend. With scents like Costa Blue, Rose Tux, Key West, and Sky, the venue radiates fun, excitement, and relaxation all at once. Each space has its own character and scent, perfectly tuned to the desired experience. An experience that goes beyond just the visual — Planet Awesome wanted to truly immerse visitors.
In the central hall, we selected a fresh, welcoming scent that immediately creates a sense of arrival. The glow-in-the-dark golf course got a subtly sweet, mysterious scent to match the magical, futuristic setting. In the Laser Game Arena, the goal was to enhance excitement and adventure — without becoming too intense — so we chose a scent that gives just the right adrenaline boost. The Skylounge, their premium space for corporate events and drinks, was given a warm, elegant scent that reflects relaxation, luxury, and togetherness.
What is the role of scent marketing in entertainment venues?
Scent triggers emotion and leaves a lasting impression — often unconsciously. Planet Awesome wanted to harness that power to enhance the overall guest experience. They were looking for a way to make the atmosphere of each room tangible and to encourage guests to linger longer in a pleasant environment. The right scent in the right place brings familiarity and amplifies the positive feeling guests take with them.
Especially in areas like the Glow Golf and Laser Game Arena, where atmosphere and excitement are the key, scent had to elevate the experience. That’s when they turned to Zaluti.
Scent machines and different scents for each activity zone
We installed various scent maschines at Planet Awesome for the perfect match: multiple Air:1 units in areas including the Glow Golf space, Laser Game, and Skylounge. In the hallway near the Laser Game area, we used a ModulAir, and in the upstairs lounge, a built-in Air:1 was installed. This scent experience is supported by scent management: our technician changes the scents four times a year.
What are the results of scent marketing?
The results are clear: guests feel welcome, relaxed, and pleasantly surprised. The scents give each space a unique signature, contributing to the overall experience. Staff note that guests tend to linger longer in the lounge and return more often. The subtle fragrances create a warm welcome, elevate the atmosphere in the game zones, and complete the full picture. It’s an experience that leaves a lasting impression — not just visually, but also olfactorily.
How to introduce scent marketing in your own leisure space
Scent marketing can transform how guests experience your location — from the first impression to the memories they take home. By choosing a scent that reflects your brand’s identity, you add an invisible yet powerful layer to the overall atmosphere. Whether it’s a leisure venue, retail space, or hospitality setting, the right fragrance creates connection, recognition, and emotion that last far beyond the visit.
