FØRENA is a wellness destination in Druten where luxury, nature, and inner balance come together. Guests unwind in saunas, thermal baths, and yoga sessions, surrounded by an atmosphere designed for complete relaxation. To enhance this wellness experience, Forena partnered with Zaluti to integrate scent marketing. By introducing a subtle, calming fragrance, visitors are welcomed with warmth and comfort the moment they arrive — reinforcing the serene environment FØRENA is known for.
“Disconnect to reconnect. As soon as people walk in, they say: ‘Wow, it smells amazing in here.’ ‘Like a warm blanket’… instant disconnect! (zen mode)”
— Priscilla van Dongen, founder of FØRENA
About FØRENA
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Industry: Wellness
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Location: Druten, The Netherlands
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Locations: 1
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Website: https://forena.nl
What does FØRENA smell like?
The scent of FØRENA is Ibiza Chic. A fragrance that radiates calm and elegance, perfectly reflecting the warm and serene character of the wellness space. Ibiza Chic provides a fresh, soft, and sophisticated fragrance profile that instantly brings guests into a zen-like state.
How does fragrance create a peaceful welcome at the entrance?
At FØRENA, everything is designed to promote sensory relaxation. But something was still missing: fragrance. The team wanted guests to feel relaxed the moment they stepped through the door. Fragrance is a powerful tool that, when used subtly, leaves a deep and lasting impression. The goal was to help guests disconnect from the outside world instantly. No stress, no chaos – just a gentle shift into relaxation.
What scent machine is used at FØRENA?
Zaluti installed a built-in Zaluti Air:1 Pro scent machine near the entrance. This professional scent machine ensures a consistent and refined distribution of the Ibiza Chic fragrance – a scent chosen for its clean yet luxurious character. The machine itself is barely noticeable, but the effect is unmistakable. As soon as visitors step inside, they’re wrapped in a gentle fragrance cloud that sets the tone for the entire experience. The built-in model blends perfectly with the interior aesthetics.
How does scent marketing help guests find inner peace?
The scent marketing at FØRENA has a clear effect on guests. Visitors frequently compliment the scent. Some describe it as “a warm blanket,” while others say they instantly feel calm. It helps them transition more quickly from the rush of daily life to a moment of rest. Ibiza Chic fills the space subtly, leaving behind a refined and uplifting atmosphere. This is scent marketing at its best – not overpowering, but inviting and comforting, exactly the feeling FØRENA wants to convey.
What can scent marketing do for your brand?
Would you like to welcome your guests with a relaxing, signature fragrance too? Discover how Zaluti’s scent marketing solutions can elevate the atmosphere in your wellness space.
