At Sir Hotel Amsterdam, scent marketing transforms every space into a memorable experience. Partnering with Zaluti, the hotel integrates scent into entrances, guest rooms, corridors, and restaurants — creating an inviting, cohesive atmosphere that defines its identity. The carefully crafted scent enriches the guest experience, offering a sense of comfort and recognition from the very first step to the final farewell.
“It’s not just about the visual elements or the materials used — it’s also about what guests smell the moment they walk into our hotel.”
“Guests respond very positively to the scent! It’s noticeable, yet subtle,” says De Vries.
“Even our staff have developed a real affinity for it — it’s considered our scent.”“I would honestly recommend it to everyone. It’s that extra touch — something that truly sets you apart from the competition.” — Noortje de Vries
About Sir Hotels
Industry: Hospitality
Locations: The Netherlands and abroad
Number of hotels: 6
Website: www.sirhotels.com
What is a signature scent and why does it matter for hotels?
In hospitality, every detail contributes to guest experience. At Sir Hotel, every aspect — from design to service — is thoughtfully curated. Yet one element was missing to complete the atmosphere: scent.
Together with Zaluti, Sir Hotel developed a unique signature scent that translates the brand’s core values into a warm, elegant ambiance.
The scent is refined, stylish, and soothing — perfectly aligned with the feeling guests get as they enter the lobby or settle into their room. The result? A space that feels instantly welcoming and creates a memorable emotional connection.
Does scent marketing enhance the first impression in a hotel lobby?
First impressions are everything. When guests walk into the lobby, they immediately sense the hotel’s personality. A subtle, consistent scent makes this moment feel warm, sophisticated, and inviting — setting the tone for their entire stay.
What does a professional scent machine do for hotel rooms and suites?
Peace and comfort are essential in any hotel room. A professional scent machine ensures that the signature scent is distributed evenly and discreetly, creating a consistent and refined atmosphere without overpowering the senses.
How do guests experience the signature scent of Sir Hotels?
Guests describe the scent as pleasant, familiar, and distinctive. Staff members say it feels like part of the hotel’s identity — something that truly belongs. This strengthens brand recognition and enhances the overall guest experience.
Creating a lasting hotel experience through scent marketing
A signature scent gives your hotel a unique emotional layer — one that guests remember long after their stay. With scent marketing, you create more than a pleasant environment; you build a feeling of comfort and recognition that defines your hospitality. It’s a subtle, authentic way to express your brand and make every arrival feel like coming home.
