Nestled in the heart of Germany’s Black Forest, Hotel FRITZ Lauterbad combines natural serenity with modern sophistication. To elevate its already distinctive guest experience, the hotel partnered with Zaluti to introduce a refined scent marketing concept. This signature scent subtly reflects the hotel’s identity — fresh, elegant, and harmonious — creating an atmosphere that welcomes guests from the very first step and lingers as a memorable part of their stay.
“We spent a long time searching for the perfect scent for our FRITZ – and finally found it in Zaluti’s ‘Costa Blue’. Nestled in the heart of the Black Forest, surrounded by trees, meadows, and the freshest air, our hotel offers a unique blend of nature and urban style. Our mission is to make every guest feel instantly at home – and that begins with the very first breath they take upon arrival. The fragrance captures our spirit perfectly and has become part of our FRITZ DNA. That’s why we also offer ‘Costa Blue’ for our guests to take a little piece of FRITZ back home with them.” — Steffen & Kerstin Schillinger, Hotel Directors, FRITZ LAUTERBAD
About Hotel FRITZ Lauterbad
- Industry: Hotel, Hospitality, and Wellness
- Location: Lauterbad, Black Forest, Germany
- Number of locations: 3 locations
- Website: www.fritz-lauterbad.de
What is the scent of Hotel FRITZ Lauterbad?
The scent of Lauterbad is Costa Blue: a fresh, lively scent with subtle notes of sea and nature that perfectly complement the hotel’s environment and style.
Why did Hotel FRITZ Lauterbad choose scent marketing?
Despite the beautiful surroundings and stylish interior, something was still missing to fully immerse guests in the experience. The challenge was creating an instantly recognizable, welcoming atmosphere from the moment guests enter. Lauterbad wanted guests to immediately feel at home.
Additionally, there was a need to emphasize the unique identity of the hotel further. By incorporating scent as an essential element of their brand identity, they aimed to create a sensory memory that would stay with guests long after their visit.
What scent and scent machines are used at FRITZ Lauterbad?
We recommended Lauterbad to use Zaluti Air:1 scent machines, specifically designed to subtly yet effectively diffuse scent through the air. These machines were strategically placed at the entrance and lobby, ensuring guests are greeted immediately by the elegant scent of Costa Blue upon entry.
Costa Blue was chosen due to its fresh, inviting, and natural characteristics, aligning perfectly with the hotel’s atmosphere. This scent enhances feelings of tranquility, relaxation, and connection to the surrounding nature.
The results: how scent marketing transforms hotel atmosphere
Since introducing Costa Blue, guests experience a warm, welcoming atmosphere right from the start. The scent amplifies the feeling of home and relaxation, exactly what Lauterbad envisioned. Guests frequently describe their first impression as “refreshing,” “calming,” and “unforgettable.”
An additional unique effect is that many guests wish to take the scent home with them. Fritz Lauterbad cleverly addresses this by offering special room fragrances of Costa Blue. Visitors thus literally take a piece of Hotel Lauterbad home, extending their memorable stay.
Experience the benefits of scent marketing in hospitality
Scent marketing at Hotel FRITZ Lauterbad shows how a subtle, natural scent can shape emotion, comfort, and connection. The carefully chosen aroma of Costa Blue has become part of the hotel’s identity — welcoming guests with warmth and calm from the very first breath. It’s a reminder that true hospitality engages all the senses and leaves a lasting impression.
