Hotel Der Brabander is a beloved holiday destination in Winterberg, Germany, known for its warm Dutch atmosphere and outstanding hospitality. A hotspot for Dutch winter sports fans and holidaymakers alike, the hotel wanted to enhance the guest experience with a fresh and pleasant scent in its lively Skihütte, where hundreds of guests gather daily to celebrate, sing, and dance. AllSens delivered a scent marketing concept perfectly aligned with the local ambiance.
“Thanks to the scent experience from AllSens, our Skihütte now exudes not just atmosphere, but freshness. Our guests notice it immediately.”
About Hotel Der Brabander
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Industry: Hospitality / Hotel & Restaurant
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Location: Winterberg, Germany
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Facilities: 1 hotel + 1 Skihütte
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Website: www.brabander.nl
What Does Hotel Der Brabander Smell Like?
The signature scent at Hotel Der Brabander is a refined blend of Winter Ambiance, Seychelles, and Hamman. Together, these fragrances bring a warm wintry feel, a touch of tropical freshness, and a relaxing spa-like atmosphere—designed to reflect the hotel’s unique identity across different spaces and seasons.
Fresh Vibes for a Festive Skihütte
The Skihütte is a vibrant social hub, welcoming crowds of guests daily for après-ski fun and celebration. In such high-traffic spaces, air quality was a key concern—especially during the winter months, when doors remain closed and ventilation is limited.
The goal was to implement scent marketing as a strategic enhancement: subtle but effective, aligned with the hotel’s branding, and adaptable to seasonal shifts.
Smart Scent Marketing with Powerful Technology
AllSens installed two high-performance Zaluti ModulAir XL scent machines, directly integrated with the Skihütte’s air handling system. This ensures even and discreet diffusion of fragrance throughout the large space.
In addition to the Skihütte, scent diffusion was also implemented at the entrance and in the restrooms, allowing for a seamless and immersive scent experience across the entire property. The chosen scents: Winter Ambiance, Seychelles, and Hamman—were selected to match the character and purpose of each area.
A Fragrance That Leaves a Lasting Impression
The results speak for themselves: guests report that the spaces feel fresher and more pleasant, even during peak crowd moments. In the Skihütte, scent now plays as crucial a role in the experience as music and lighting. The entrance and restrooms also benefit from a polished and luxurious impression, thanks to the carefully selected aromas.
Through this smart and sensory approach to scent marketing, Hotel Der Brabander has enriched its overall guest experience. A fragrance that truly lingers—both in the air and in the memory.
Interested in Scent Marketing for Your Hospitality Venue?
Looking for a custom scent marketing solution for your hotel, restaurant, or hospitality business?
Explore the possibilities on our Hotel Scent Marketing page or get in touch for personalized advice.
