In the hills of Mas Nou, Platja d’Aro, Zazu Villas redefines the art of hospitality. Every detail — from architecture to ambiance — is designed to inspire relaxation and delight. To elevate this experience even further, Zaluti introduced scent marketing as part of the villa’s identity. Through a bespoke fragrance concept featuring Ibiza Chic and Dream Coast, the air itself becomes part of the luxury. It’s a refined balance of elegance, wellbeing, and sensory harmony that guests remember long after their stay.
“We receive so many positive comments from our guests about the lovely scents in our villa. It truly enhances the luxury experience we want to offer.” — Zazu Villas
Industry: Holiday villas
Location: Mas Nou, Platja d’Aro, Spain
Number of locations: 2 holiday villa’s
Website: www.zazuvillas.com
What is the scent of Zazu Villas?
The scent of Zazu Villas is a blend of Ibiza Chic and Dream Coast.
These carefully selected scents contribute to the luxurious and refined ambiance of the villa. Ibiza Chic creates a fresh, energetic scent experience that fits perfectly with the Mediterranean climate, while Dream Coast offers a subtle, calming aroma that enhances the vacation feeling and puts guests in a state of complete relaxation.
Why Zazu Villas chose scent marketing for guest experience
Zazu Villas was looking for ways to further enhance their guests’ holiday experience. Although the villas already featured stunning interiors and a serene location, there was one element missing to truly bring the atmosphere to life. They wanted to create a luxury experience that was not only visual but also olfactory — one that guests would remember.
Scent has the power to evoke emotions, capture memories, and elevate the overall ambiance. For Zazu Villas, scent was the missing piece to complete the luxurious experience. They chose to apply scent marketing as a strategic tool to add an extra dimension to their guest experience.
Which scent machine is best for holiday villas?
Zaluti equipped Zazu Villas with the Zaluti Air 1 scent machine, a reliable and efficient machine ideally suited for the villa. The chosen scents, Ibiza Chic and Dream Coast, were selected to perfectly align with the luxurious and relaxed ambiance Zazu Villas aims to convey.
The Zaluti Air 1 machine was discreetly installed in the villa, allowing the scent to be distributed evenly without being visible. This creates a subtle yet consistent scent experience that not only enhances the atmosphere but also adds a layer of luxury that enriches the guests’ holiday feeling.
The impact of scent marketing on guest satisfaction and ambience
The guest feedback has been overwhelmingly positive. They praise the scent as an essential enhancement to the luxurious experience that Zazu Villas offers. The scent helps create a warm, welcoming atmosphere and makes the villa truly special. Guests immediately feel at home and relaxed, contributing to a heightened sense of luxury and exclusivity.
With this scent experience, Zazu Villas has added an extra layer to their guests’ holiday memories. The scent creates a memorable ambiance, ensuring that guests remember not only the villa itself but also the scent as part of their vacation.
How can scent marketing elevate your luxury hospitality experiences
Scent is more than an accessory — it’s an invisible signature that shapes how guests feel and remember a space. In luxury hospitality, a tailored fragrance concept can express identity, evoke emotion, and create an atmosphere of true comfort. Whether for a villa, boutique hotel, or spa, scent marketing turns each stay into a sensory story that lingers long after departure.
