Landal Het Vennenbos, a holiday park nestled in the natural beauty of North Brabant, is well-known for its family-friendly atmosphere, tropical swimming paradise, and extensive play facilities. With dozens of activities for all ages, everything here revolves around experience.
To make that experience even more sensory, Landal turned to AllSens. From the entrance to the swimming pool and restrooms, scent became a strategic part of their hospitality. Through smart scent marketing, the overall guest journey was enriched—from the very first moment guests arrived.
“At Landal Het Vennenbos, everything is about experience! And that includes a full sensory journey. Together with AllSens, we’ve created a unique scent experience that not only complements our beautiful surroundings and exciting activities, but also adds a carefully curated aroma across various areas. This strategic use of scent marketing enhances the overall atmosphere and contributes to a distinctive brand identity. A subtle, pleasant scent at arrival immediately sets the tone for a relaxing and unforgettable holiday.” – Jeffrey Stultjens, General Manager, Landal Het Vennenbos
About Landal Het Vennenbos
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Industry: Holiday Parks
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Location: Hapert, North Brabant
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Network: Approximately 30 Landal parks across the Netherlands, Belgium, and Germany
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Website: www.landal.nl
What Does Landal Het Vennenbos Smell Like?
The signature scent at Landal Het Vennenbos is a bespoke blend of tropical freshness, summery elegance, and warm hospitality. This olfactory identity was carefully crafted in collaboration with the scent architects at AllSens, ensuring each space evokes the desired ambiance. Different zones were intentionally matched with specific fragrances. With AllSens’ scent management service, a technician visits three times a year for maintenance and fragrance rotation, guaranteeing consistently high scent quality.
From Scent Challenge to Strategic Asset
While scent was already present at Landal, there was no overarching strategy. In areas like restrooms and the pool, unpleasant odors were hard to control. Additionally, the park aimed to create a luxurious and relaxing atmosphere from the very first moment—one that would reinforce the holiday experience from the start.
By adopting scent marketing as a strategic tool, Landal set out to positively engage guests’ senses. Subtle, fitting aromas in key zones were designed to promote recognition, comfort, and a lasting positive impression.
Professionally Installed Scent Systems
To ensure a consistent and refined scent experience, AllSens installed a range of Zaluti scent diffusers, including the Zaluti Air:1 (discreetly integrated into ceilings) and the Zaluti ModulAir (ideal for restrooms). These professional systems were strategically placed in locations where scent has the most immediate impact: the entrance, restaurants, toilets, changing rooms, and play areas.
A Scent That Lingers (In All the Right Ways)
The results are tangible: guests are welcomed by a warm, pleasant scent upon arrival, and areas that previously suffered from odor issues now offer a clean and inviting ambiance. The subtle diffusion in the restaurants and Plaza contributes to a luxurious feel—without becoming overpowering.
Staff have also responded positively, noticing that guests relax more quickly and often unconsciously describe the scent as “pleasant.” By using scent strategically, Landal Het Vennenbos has succeeded in strengthening its brand identity through the senses and elevating the guest experience to a higher level.
Curious What Scent Marketing Could Do for Your Location?
Would you like to explore how scent can enhance the guest experience in your holiday park, hotel, or leisure center?
Discover the possibilities of scent marketing on our holiday park solutions page and get inspired—
or contact us directly for personalized advice!
