Scent Marketing in the Care Hotel Valerius Amsterdam

In the heart of Amsterdam’s Oud-Zuid district, Valerius Care Hotel redefines what comfort in healthcare can feel like. This boutique hotel combines high-end care with an intimate, home-like atmosphere—where every detail contributes to wellbeing. Partnering with Zaluti, Valerius introduced scent marketing as a key element of its hospitality experience. The carefully designed scent concept replaces the typical “clinical scent” with warm, subtle notes that evoke calm, familiarity, and trust. It’s a sensory touch that promotes recovery and helps every guest feel truly at home.

“Every week we receive compliments the moment guests step through our door. It makes both guests and their loved ones feel truly welcome. In healthcare, scent is often linked to sterile, medical environments — which can subconsciously trigger stress or unease.”

“Thanks to the scent systems from Zaluti, we’ve created an atmosphere reminiscent of home. It reduces anxiety, supports recovery, and contributes to a more pleasant stay. The scent is subtle yet impactful. It elevates the quality of care and well-being for our guests, visitors, and staff.” — Demy van Offerden, Valerius Care Hotel

About Valerius Care Hotel

Sector: Healthcare
Location: Amsterdam, The Netherlands
Number of Locations: 1
Website: www.valeriuszorghotel.nl

What is the scent of Valerius Care Hotel?

The scent of Valerius is a warm, homely, and subtle scent from our Signature Grasse Collection, co-developed with the Valerius team. It was designed to reduce stress, enhance comfort, and create a soothing, welcoming atmosphere — a true sensory reflection of their care philosophy.

How scent marketing transforms the care experience

The healthcare sector is often associated with sterile smells that can unintentionally create tension. At Valerius, the team recognized that this did not align with their warm, personal vision of care. They wanted an environment that feels like home, while still reflecting professional healthcare standards.

Scent became a crucial part of that transformation. The goal was clear: to create a hospitable, calming ambiance where guests and their loved ones immediately feel at ease. The fragrance needed to support recovery — without being overpowering.

What technology powers Zaluti’s scent machines?

AllSens provided Valerius Care Hotel with a fully tailored scenting solution. We installed scent systems in the entrance, hallways, rooms, and even in the parking garage — using a combination of Zaluti Club units, Air:1, and ModulAir built-in systems.

The selected scents are exclusive Grasse aromas, carefully chosen in collaboration with the care team. These signature scents are soft, comforting, and evoke familiarity. Through the seamless combination of technology and scent architecture, every space is infused with a fitting and consistent scent experience.

What is the impact of scent on Wellbeing and comfort?

The impact was immediate. Guests and visitors frequently remark on how calm and welcoming the atmosphere feels upon entering. Staff have also noted that the scent enhances their workplace satisfaction, and that the overall mood throughout the hotel has improved.

The home-like fragrance provides comfort and familiarity, lowering emotional barriers for guests receiving care. Family members often express relief knowing their loved ones are staying in a space that feels like a boutique hotel, not a clinical institution.

How to introduce scent marketing in your care facility

Whether you manage a care hotel, clinic, or wellness center, the right fragrance can make every space feel more personal and comforting. At Zaluti, we help you translate your brand values into a warm, memorable scent experience that enhances wellbeing and trust. Discover how scent marketing can elevate the atmosphere in your care environment — from entrance to recovery room.

Thije nolden

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Frequently Asked Questions

What is scent marketing in healthcare?

Scent marketing in healthcare uses carefully designed fragrances to create a calming, home-like atmosphere in care environments. Instead of the typical clinical smell, pleasant scents help reduce stress, promote relaxation, and enhance overall wellbeing for patients, visitors, and staff — contributing to a more welcoming and comforting care experience.

How does scent influence wellbeing and recovery?

Scent influences wellbeing and recovery by affecting emotions and the nervous system. Calming fragrances can lower anxiety, reduce tension, and promote a sense of safety and comfort. In care facilities, this helps guests relax, improving both emotional balance and the overall healing environment. Subtle scent cues contribute to better patient and visitor experiences.

Why is scent marketing important in care hotels?

Scent marketing is important in care hotels because it transforms sterile environments into welcoming spaces that feel more personal and homely. By introducing soft, familiar fragrances, care hotels like Valerius create a sense of comfort and trust, supporting both physical recovery and emotional wellbeing for guests and their families.

What scent machines are used in Valerius Care Hotel?

Valerius Care Hotel uses Zaluti scent machines, including Club, Air:1, and ModulAir units. These machines distribute subtle, consistent fragrances across multiple areas such as entrances, hallways, rooms, and even parking spaces. The technology ensures even scent diffusion, creating a harmonious atmosphere that reflects the hotel’s care philosophy.

How can clinics implement scent marketing?

Clinics can implement scent marketing by working with a professional scent design partner to identify suitable fragrances and strategic placement of scent machines. The process includes defining goals, testing scents, and integrating technology like Zaluti’s systems to ensure a consistent, gentle aroma that enhances comfort and aligns with the clinic’s identity.

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