At Bey by Bergman Clinics in Hilversum, beauty and wellbeing come together in a serene, sophisticated environment. In collaboration with Zaluti, the clinic has embraced scent design as an integral part of its brand experience. From the moment guests enter, a refined scent welcomes them—evoking calm, confidence, and connection. Every detail, from interior to aroma, reflects Bey’s modern and personal approach to care, turning each visit into a sensory expression of trust and elegance.
“Our clients are enveloped in a warm, refined scent the moment they enter – carefully chosen to evoke a sense of luxury and comfort.” – Basak Özkan, Marketing Manager
About Bey by Bergman Clinics
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Industry: Aesthetic Clinic
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Location: Hilversum
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Number of Locations: 1
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Website: https://beyclinics.nl
What is the scent of Bey by Bergman Clinics
The clinic’s scent is a subtle blend of Ibiza Chic and Atelier 77, two carefully selected aromas from the Signature Grasse Collection. These fragrances were chosen to reflect the clinic’s core values: serenity, luxury, and comfort.
With their warm, elegant notes, Ibiza Chic and Atelier 77 create a welcoming sensory experience from the very first breath. Together, they foster an atmosphere of trust and refinement, naturally reinforcing the identity of the Bey by Bergman Clinics brand.
How does scent marketing elevate the client experience?
At Bey by Bergman Clinics, scent is not an afterthought — it’s an integral part of the overall client experience. The desired atmosphere of calm, elegance, and comfort needed to be felt from the very first moment — without relying on visual cues. The goal was to find a subtle yet stylish way to express this feeling.
What was missing was a sensory layer with immediate impact. In their search for a professional scent partner with an eye for atmosphere, design, and experience, they found Zaluti.
What makes Zaluti’s scent solution unique for Bey Clinics?
Zaluti installed three Zaluti Air:1 scent machines seamlessly built into the ceilings of the entrance and waiting areas. Thanks to this discreet placement, scent is diffused the moment clients step inside — without interfering with the interior design.
In addition to installation, Zaluti provides complete scent management at Bey by Bergman Clinics. A dedicated service professional changes the scent three times a year, ensuring that the scent experience remains fresh, seasonally appropriate, and always aligned with the brand identity. This fully relieves the clinic’s team of any concerns and guarantees lasting scent quality.
How does scent influence trust and wellbeing in Clinics?
From the very first step inside, clients experience a feeling of welcome and relaxation. The scent evokes associations with exclusive wellness, peace, and modern design. Staff members also report a noticeable boost in their sense of workplace enjoyment.
The scent experience has become an essential part of the brand identity at Bey by Bergman Clinics. Visitors frequently comment on the pleasant fragrance — a quiet confirmation of how scent influences perception and memory.
How can your clinic benefit from scent marketing?
Creating a calm and welcoming atmosphere starts with the right scent. At Zaluti, we believe fragrance can express your clinic’s values — from professionalism to genuine care. Whether in an entrance or waiting area, a thoughtfully designed scent helps patients feel at ease the moment they arrive. Discover how scent design can enhance trust, comfort, and the overall experience in your healthcare environment.
