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Scent Marketing for a Sense of Home in Care

At the Eben-Haëzer care center, well-being extends beyond medical attention — it’s about comfort, safety, and a true feeling of home. Together with Zaluti, the center introduced a carefully designed scent concept that brings calm, familiarity, and emotional warmth to daily life. In corridors, living areas, and shared spaces, a gentle fragrance subtly enriches the atmosphere, encouraging relaxation and trust among residents, visitors, and staff alike.

“The scent brings calm, familiarity, and a touch of home to every room.”
— Cedrah team

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Bright lobby of a care facility with sliding glass doors, a red bench, a wheelchair and green plants; here scent can make the entrance feel warm and welcoming.

About Cedrah

Industry: Healthcare
Location: Middelburg
Number of locations: 11
Website: www.cedrah.nl

What is the scent of Cedrah?

The fragrance used on-site is Grasse Garden — a floral, natural scent from the Signature Grasse Collection. It evokes the image of a blooming garden and creates a fresh, peaceful atmosphere. Perfect for residential care environments where comfort and familiarity are key.

Why is scent important in care facilities?

Within Cedrah’s residential care centers, the well-being of residents always comes first. Scent plays a subtle but valuable role in supporting this. By making scent a consistent part of the environment, residents experience a familiar feeling as soon as they enter. Scent activates memory and emotion — especially important for older adults. A recognizable scent helps with orientation and calmness, both essential in elderly care.

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How does the professional scent machine Zaluti Air:2 Pro work?

Zaluti recommended the Zaluti Air:2 Pro — a compact wall-mounted model ideal for hallways, entrances, or stairwells. This professional machine is quiet, efficient, and perfectly suited to care environments: reliable, discreet, and easy to use.

The scent machines are strategically placed in areas where people gather or pass by frequently — such as entrances or corridors. This creates a continuous scent experience that is noticeable, yet never overpowering.

Communal space in a care facility with a wooden dining table, orange chairs, fresh flowers and a large potted plant; scent creates a homelike atmosphere.

The benefits of scent marketing in care

The responses from residents, staff, and visitors have been very positive: it doesn’t just smell pleasant — it adds atmosphere and calm to the space. Scent helps create a sense of home, turning a care facility into a place where people feel welcome and comfortable.

With a fragrance like Grasse Garden, scent marketing becomes an essential layer of the overall experience — without requiring complex maintenance. Ideal for an organization like Cedrah that values quality and simplicity.

How can you use scent marketing in your care facility?

A thoughtfully developed scent concept can transform care environments in a subtle yet meaningful way. At Cedrah, fragrance adds a sense of calm and belonging that everyone can feel. It supports well-being, evokes trust, and turns every shared space into a place that feels warm, familiar, and human — reflecting what true care is all about.

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author avatar
Noa Schouwenaars

Frequently Asked Questions

What is scent marketing in care?

Scent marketing in care is the use of subtle fragrances to create a pleasant and familiar atmosphere within healthcare environments. By diffusing a consistent scent in shared spaces, corridors, and living areas, residents feel more relaxed and oriented, while visitors and staff experience a warmer, more welcoming environment.

Why is scent important in care facilities?

Scent is important in care facilities because it directly influences emotions, memory, and overall well-being. A familiar scent provides comfort and calm, especially for older adults. It helps create a homelike feeling, supports trust, and contributes to a positive atmosphere for residents, visitors, and caregivers alike.

How does scent marketing support residents’ well-being?

Scent marketing supports residents’ well-being by promoting relaxation, recognition, and emotional balance. The right fragrance evokes positive memories and makes people feel at home. In care centers like Eben-Haëzer and Cedrah, scent enhances comfort, encourages trust, and transforms daily environments into spaces that feel calm and human.

Which scent is used at Cedrah?

The scent used at Cedrah is Grasse Garden, part of the Signature Grasse Collection. This floral, natural scent evokes the image of a blooming garden and creates a fresh, peaceful atmosphere — ideal for residential care environments where comfort, familiarity, and a sense of home are essential.

How does the Zaluti Air:2 Pro work?

The Zaluti Air:2 Pro is a professional wall-mounted scent machine that disperses scent through cold-air technology. It is quiet, efficient, and easy to use. In care settings, it’s often placed in entrances, corridors, or stairwells to create a continuous yet subtle scent experience that never feels overpowering.

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