Scents have a powerful effect on how we feel. In fact, 75% of all emotions we experience are directly or indirectly influenced by the scents we smell. Pleasant fragrances encourage people to stay longer in a space, while unpleasant ones often prompt us to leave quickly. For businesses, this presents an opportunity: using a fresh fragrance in public spaces can significantly enhance the overall visitor experience.
Clean Doesn’t Always Smell Clean
Most large public spaces and office buildings in the Netherlands are cleaned and maintained by professional cleaning companies. While these companies use effective methods and products, these often lack any scent, leaving the space clean, but not smelling clean. As a result, people may perceive the environment as less clean than it actually is.
By introducing a fresh scent into a cleaned space, people are more likely to experience the space as hygienic and well-maintained. Studies show that when individuals are in a fresh-smelling environment, they’re more inclined to tidy up after themselves. Offices, in particular, can benefit from this: the presence of a clean, fresh scent encourages employees to behave more neatly and with greater care. It’s a clear example of how scent can directly influence human behavior.
Public Spaces
Fresh scenting also has another, perhaps unexpected, effect: it enhances the perceived safety of public spaces. Think of parking garages, public restrooms, train stations, or metro platforms, all of which frequently deal with unpleasant odors and cleanliness issues. These environments can make people feel uneasy or unsafe.
By adding a subtle, fresh fragrance, the negative cycle of disorder and discomfort can be interrupted. A pleasant scent helps to create a more welcoming, clean, and secure feeling, encouraging people to use and respect the space.
AllSens: Experts in Scent Solutions for Public Environments
AllSens is the exclusive producer of Zaluti, an international brand specialized in applied scentingmarketing for public spaces affected by odor issues or nuisance. By distributing refreshing and neutralizing scents, AllSens offers a targeted solution to tackle unpleasant odors at the source.
As a specialist in the field, AllSens offers a range of high-tech scent systems developed by Zaluti — designed specifically for use in public environments. These include:
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Vandal-proof wall-mounted models ideal for spaces like parking garages, office buildings, and public transport stations.
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Compact units with wall holders, perfect for smaller areas such as public restrooms or washroom facilities.
Want to Know More?
For more information on how to implement scent marketing in public spaces, feel free to get in contact with us!
