At Ambiance Van der Wal, scent marketing goes beyond aesthetics — it’s an essential part of the showroom experience. Known for its elegant sun protection, window coverings, and flooring, the brand wanted to create a space that feels as good as it looks. Partnering with Zaluti, Ambiance Van der Wal introduced a refined scent concept that elevates the in-store atmosphere. A subtle, recognizable scent welcomes every visitor, adding warmth, comfort, and identity to the showroom environment.
“The scent in our showroom is like the finishing touch — it completes the experience. Customers browse through our books, explore our flooring and window coverings, and immediately feel at home.”
— Kevin Bliek
About Ambiance Van der Wal
Industry: Retail (sun protection)
Locations: Hilversum, Bussum, and De Bilt
Number of locations: 3
Website: www.ambiance-zonwering.nl/van-der-wal-hilversum
What is the scent of Ambiance Van der Wal?
In the Ambiance Van der Wal showroom in Hilversum, scent is all about style, comfort, and recognition. Multiple scents from the Signature Grasse Collection by Zaluti are used, carefully selected to reflect the seasons and the luxurious retail setting. Together, these aromas create a familiar and inviting ambiance that reinforces the brand identity.
The scents of Ambiance Van der Wal:
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Cosmos – elegant and fresh, with a modern character
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Tuscan Fig – softly fruity and Mediterranean, full of warmth
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Café Noir – rich and intense, with notes of coffee and cocoa
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Winter Ambiance – cozy, inviting, and seasonal
Together, these scents form a signature scent concept that perfectly fits the atmosphere, style, and hospitality of Ambiance Van der Wal.
What makes scent marketing essential in retail and showrooms?
Scent marketing plays a vital role in the showroom and retail experience. In environments where customers make choices based on emotion, the right scent creates comfort, recognition, and emotional connection. An effective scent concept can:
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extend the time visitors spend in-store,
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create a positive first impression,
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and strengthen brand experience and customer satisfaction.
For showrooms where advice, inspiration, and atmosphere are key, scent marketing elevates the entire experience.
Which scent machine does Ambiance Van der Wal use?
For consistent and subtle scent diffusion, Zaluti recommended the Zaluti Air:1 Pro — a professional scent machine designed specifically for retail and showroom environments. This device combines style with technology and uses microdiffusion to disperse scent at the molecular level.
The Zaluti Air:1 Pro operates quietly and distributes the scent evenly without overpowering the space. Discreetly integrated into the showroom, the machine ensures a natural, professional scent experience that seamlessly complements the interior.
The benefits of scent marketing in retail and showroom environments
At Ambiance Van der Wal, the impact of scent marketing is clear. Visitors feel more comfortable, spend more time exploring, and perceive the showroom as luxurious and inspiring. The scent isn’t a distraction — it’s a refined addition to the overall customer experience.
By using multiple seasonal scents combined with a powerful scent machine, a dynamic and recognizable scent experience is created — always familiar, yet continuously refreshing.
How scent marketing strengthens brand experience
A carefully designed scent concept is more than a pleasant fragrance — it reflects the personality of a brand. At Ambiance Van der Wal, scent marketing expresses warmth, care, and attention to detail in every corner of the showroom. With Zaluti’s expertise, scent becomes part of the experience itself, creating a welcoming atmosphere that customers recognize, remember, and enjoy every time they visit.
