At Breda University of Applied Sciences, everything revolves around experience. On a campus where students, staff and external guests meet every day, the environment plays an important role in how people feel and perform. First impressions begin the moment someone enters the building, and this is exactly where a subtle, carefully selected scent can make a difference.
At the Horizon and Frontier locations, BUas has chosen to strategically integrate fragrance into the environment. Not as a dominant element, but as a subtle addition that supports calmness, focus and a welcoming atmosphere.
“We installed the fragrance systems at the entrance of Horizon South, where most external guests are welcomed. Recently, we changed the scent to a subtle pine fragrance, and guests respond positively to it. Some visitors have no idea that we work with AllSens, they simply notice that the building smells pleasant. For our students, it is also a valuable learning experience, as it demonstrates how scent can enhance the atmosphere of an entrance.”
About Breda University of Applied Sciences (BUas)
Industry: International university of applied sciences
Location: Breda, The Netherlands
Locations: Horizon & Frontier
Website: https://www.buas.nl/
An Environment That Supports Learning
In an educational environment, it is not only about sharing knowledge, but also about concentration, comfort and wellbeing. A pleasant atmosphere helps students stay focused and feel at ease. Scent plays a subtle yet valuable role in supporting this experience.
At Horizon, seasonal scent changes are used throughout the year. This keeps the environment dynamic and aligned with the atmosphere of each season. Think of a fresh, natural fragrance that creates a warm and familiar feeling during winter, while lighter scent notes contribute to a more open and energetic atmosphere in other seasons.
At Frontier, the fragrance Matcha Santal was selected. A fresh and refined scent that supports calmness and clarity, making it ideal for spaces where concentration and a comfortable learning environment are important.
Scent as Part of Hospitality and Education
What makes this application unique is that scent not only influences how a space feels, but also becomes part of the educational experience itself. Students experience firsthand how sensory elements can influence atmosphere, hospitality and interior perception.
An entrance that feels welcoming immediately creates a positive impression for external guests. At the same time, it shows students how important details are when creating a professional and inviting environment.
Tailored to Every Space
Within BUas, every location has its own function and dynamic. That is why different scent systems and fragrance applications were selected to match the use of each space. With solutions such as the Zaluti Air 1 Pro and the ModulAir 2 Split, fragrance is distributed evenly and in a controlled manner throughout the environment.
This creates a consistent and subtle scent experience that never becomes overpowering, while still noticeably contributing to comfort and atmosphere.
Why Scent Works in Education
A campus is a place where people spend long periods of time. In these environments, comfort and atmosphere are essential. Scent can support this by:
- creating a relaxed and comfortable atmosphere
- supporting concentration and calmness
- offering a warm welcome to visitors and students
- contributing to a professional and well-maintained appearance
- increasing awareness of sensory experiences within educational programmes
While scent is often associated with retail or hospitality, this application shows that it can also be a valuable addition within education.
Why Scent Experience Works on a Campus
A campus is an environment where many people come together every day. Atmosphere genuinely influences how people experience a space. A professional fragrance system can contribute to:
- a welcoming and professional first impression
- a pleasant entrance experience for visitors
- strengthening the identity and appearance of the location
- neutralising unwanted odours
- improving comfort for students, staff and guests
Where terms such as scent marketing are often connected to retail environments, this case demonstrates that scent experience is just as relevant within education. Here too, it is all about how people experience a space.
Conclusion
Breda University of Applied Sciences demonstrates that scent is far more than a detail. By carefully selecting different fragrances and applications for each location, BUas has created an environment that not only feels pleasant, but also positively supports the way people learn, work and connect.
The campus becomes more than just a place for education. It becomes an environment where experience, comfort and hospitality come together naturally.
