Signature
GRASSE COLLECTION
Experience the bold mix of woody, powdery, and floral notes in this daring fragrance that combines timeless elegance with modernity.
Passion – Scent Marketing with a Sense of Sensual Elegance
A seductive floral–oriental fragrance with notes of jasmine, amber and musk. Warm, sensual and feminine — a scent that radiates elegance and confidence.
Fragrance profile
Signature – Grasse Collection
The Finesse of Grasse, Captured in Elegance
In Grasse, where refinement and passion unite, Passion was created by perfumers seeking to capture femininity through scent. The composition blends jasmine and rose with amber and soft musk, resulting in a luxurious fragrance that lingers — subtle yet unforgettable.
Experience the perfect balance through Zaluti’s professional scent machines. Read more about how scent marketing enhances emotion and identity in retail environments.
SCENT IS EMOTION
The Impact of Scent on Retail Experience and Brand Identity
In lingerie boutiques, Passion creates a warm, inviting atmosphere that exudes elegance and intimacy. The soft floral and musk tones evoke calm and refinement, helping customers feel comfortable and confident during their shopping experience.
In this way, scent becomes a subtle part of brand identity, contributing to an exclusive customer experience. Discover how scent marketing enhances the emotional value of fashion and lifestyle brands.
Frequently Asked Questions about Passion
Why is Passion ideal for lingerie boutiques?
Passion embodies femininity and luxury. The fragrance enhances the atmosphere of elegance and intimacy, making customers feel at ease and special.
Is Passion safe and professionally formulated?
Yes, Passion is IFRA-certified, vegan-friendly and made with high-quality ingredients. It is suitable for use in professional scent machines.
How long does the scent remain noticeable in-store?
With proper diffusion settings, Passion remains subtly present throughout the day. The intensity can easily be adjusted depending on room size and season.
Can Passion be combined with other scents?
Yes, Passion blends beautifully with light vanilla or woody tones for extra warmth. However, it is perfectly balanced as a standalone fragrance.
Which scent machine is best suited for boutiques and stores?
For lingerie boutiques, the Zaluti Club or ModulAir are ideal choices. They diffuse the fragrance evenly, quietly and precisely for a refined atmosphere.
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