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Scent Marketing for Showrooms: How EM Kantoorsystemen Creates a Warm Welcome

In a showroom, everything starts with the first impression. Customers walk in, look around and almost immediately sense whether a space feels pleasant, professional and trustworthy. Alongside the interior, lighting, materials and personal welcome, scent plays an important role in this experience.

That is why EM Kantoorsystemen consciously chose a professional scent experience by Zaluti. With a carefully selected fragrance and a high-quality built-in scent machine, every visitor is welcomed straight away into a warm, refined and inviting atmosphere.

“As an office interior specialist, I believe a strong first impression is created through attention to every detail. With the scent experience from Zaluti, combined with hospitality, quality and personal attention, we create a showroom where customers immediately feel at home.” – Frits van Santen, owner of EM Kantoorsystemen

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Modern office space by em kantoorsystemen featuring ergonomic workstations, stylish partition walls and abundant natural daylight.

About EM Kantoorsystemen

Sector: Office interiors and office supplies
Location: Leerdam, South Holland
Number of locations: 1
Address: Techniekweg 12, 4143 HV Leerdam
Website: https://www.em-kantoorinrichting.nl/

A showroom experience that starts at the entrance

Office design is about more than products. Customers want to experience how a workplace can feel. Is the space pleasant? Does it convey quality? Does the atmosphere match the way people want to work?

For EM Kantoorsystemen, the showroom is an important part of that experience. Customers find inspiration for their own office environment and discover different possibilities in the areas of interior design, workstations and comfort.

To further enhance this showroom experience, EM Kantoorsystemen wanted to add a subtle scent experience to the entrance. Not overpowering, but calm, stylish and in harmony with the personal welcome.

The request: creating a pleasant first impression

EM Kantoorsystemen main objective was clear: to give visitors a pleasant and well-cared-for first impression as soon as they enter.

A first impression is often formed within just a few seconds. Scent works in a very direct way. A pleasant fragrance can create a sense of calm, recognition and welcome. Especially in a showroom, where customers gather inspiration and make choices for their own working environment, scent contributes to the overall experience.

Scent experience therefore became a natural addition to the hospitality, quality and personal attention of EM Kantoorsystemen.

The solution: Zaluti ModulAir built-in scent machine

To achieve this objective, a Zaluti ModulAir built-in scent machine was installed at the entrance of the showroom.

This professional scent machine is suitable for subtle integration into a space. The technology is not prominently visible, while the fragrance is distributed evenly and pleasantly. This makes the Zaluti ModulAir built-in system a suitable solution for a showroom environment where design, calm and presentation are important.

The Zaluti ModulAir offers, among other things:

  • professional scent diffusion
  • discreet built-in integration within the space
  • a constant and subtle scent experience
  • suitability for entrances, showrooms and reception areas
  • Dutch quality
  • a well-finished solution without separate visible scent diffusers.

By placing the system at the entrance, every visitor is immediately welcomed with a pleasant scent experience.

Showroom by em office interiors featuring a modern meeting pod, stylish workplace solutions, designer furniture and greenery.

The chosen fragrance: Matcha Santal

For EM Kantoorsystemen, Matcha Santal was selected.

This fragrance suits a showroom where calm, quality and attention to detail are central. Matcha Santal gives the entrance a warm, modern and refined atmosphere. The scent is present enough to support the welcome, while remaining subtle and professional.

That balance is especially important in an office interiors showroom. The scent should contribute to a feeling of comfort, without distracting from the consultation, the products or the interior design.

By combining Matcha Santal with a professional scent system, a recognisable scent experience is created that aligns with the character and appearance of EM Kantoorsystemen.

The result

With the Zaluti ModulAir built-in scent machine and the fragrance Matcha Santal, EM Kantoorsystemen has enriched the entrance of its showroom with a warm and well-cared-for scent experience.

From the very first moment, visitors experience a pleasant atmosphere that reflects the personal and professional way in which EM Kantoorsystemen welcomes its customers. The scent experience therefore forms a subtle yet clear addition to the overall showroom experience.

At EM Kantoorsystemen, no scent management package has been included. The foundation consists of one fixed application: a professional scent machine at the entrance of the showroom, with one carefully selected fragrance.

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author avatar
Emma Zietz

Frequently Asked Questions

Why does EM Kantoorsystemen use a scent machine?

EM Kantoorsystemen uses a professional scent machine to give visitors a pleasant first impression upon arrival. The scent experience supports the atmosphere, hospitality and quality of the showroom.

Which scent machine does EM Kantoorsystemen use?

EM Kantoorsystemen uses a Zaluti ModulAir built-in scent machine. It has been installed at the entrance of the showroom.

Which fragrance is used at EM Kantoorsystemen?

Matcha Santal was selected for this location. This fragrance creates a warm, modern and refined atmosphere.

What is the benefit of scent experience in a showroom?

Scent experience helps make a showroom feel more pleasant, welcoming and recognisable. A suitable fragrance strengthens the first impression and makes the overall experience feel more complete.

Is scent experience only suitable for shops and hotels?

No. Scent experience is also widely used in showrooms, offices, reception areas, wellness centres, healthcare environments and other professional spaces where atmosphere and welcome are important.

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