Scent Marketing for Care Homes
The quiet sensory layer that supports comfort, orientation and a reassuring living environment.
What is scent marketing in care homes?
Scent marketing in care homes is the considered use of professional ambient fragrances to support the overall sensory environment. Carefully selected scents can contribute to a sense of familiarity and comfort, support orientation in shared spaces and help create a pleasant atmosphere throughout daily life. The focus is always on subtle sensory support that feels natural and never overwhelming.
scent marketing
In 30 seconds explained
Benefits of scent marketing in care homes
Supports comfort and calm
Subtle fragrances help create shared spaces where residents feel more at ease.
Aids orientation
Consistent scent cues can gently support wayfinding between different areas.
Enhances perceived quality
A thoughtful sensory environment reinforces the feeling of care and attention.
Supports social interaction
Comfortable atmospheres make communal areas more inviting.
Fits daily routines
Scent marketing works quietly in the background, aligned with everyday rhythms.
How scent marketing is used
Entrance and reception
A fresh, calm scent supports a welcoming first impression for residents and visitors.
Living rooms and lounges
Warm, balanced fragrances enhance comfort and a sense of familiarity.
Dining areas
Light, pleasant scents contribute to an inviting dining atmosphere.
Activity spaces
Balanced scenting supports engagement without distraction.
Corridors and transitions
Gentle sensory cues help reinforce spatial awareness.
Sanitary areas
Fresh, neutral fragrances support a clean and cared-for impression.
Scent marketing per area in care homes
| Area | Goal of the sensory experience | Recommended fragrance | Recommended scent machine (Zaluti) |
|---|---|---|---|
| Entrance / reception | Warm welcome and ease | Fig Garden – soft and reassuring | Zaluti Air:1 PRO (stand-alone) |
| Communal lounges | Comfort and homelike atmosphere | Fig Garden – warm and natural | Zaluti Club (stand-alone) |
| Corridors | Calm continuity | Fresh Water – clean and light | Zaluti ModulAir (HVAC) |
| Dining areas | Pleasant shared moments | Fresh Water – fresh and balanced | Zaluti ModulAir (HVAC) |
| Sanitary areas | Discreet freshness support | Neutral – minimal presence | Zaluti ModulAir (HVAC) |
| Staff areas | Comfortable working atmosphere | Fresh Water – calm and refreshing | Zaluti ModulAir (HVAC) |
Scent advisory for care homes
Scent plays a gentle but important role in care homes by shaping comfort, familiarity and a sense of ease. Zaluti develops tailored scent marketing concepts that respect daily routines, shared living spaces and the emotional needs of residents, visitors and care staff. Each area receives a carefully balanced sensory layer that supports a homelike atmosphere without becoming noticeable or intrusive.
Fig Garden
Soft, warm and natural. Fig Garden brings a sense of familiarity and comfort, making it well suited to communal living areas and lounges. The fragrance feels approachable and homely, helping spaces feel welcoming and reassuring throughout the day.
Fresh Water
Clean, light and refreshing. Fresh Water supports a sense of clarity and freshness, making it ideal for corridors, dining areas and shared facilities. The scent helps maintain a pleasant baseline that feels calm and hygienic without feeling clinical.
Neutral
Subtle, discreet and unobtrusive. Neutral is designed to support freshness without adding a recognisable scent profile. It is particularly suitable for sanitary areas, care zones and spaces where scent presence should remain minimal, while still contributing to overall comfort.
How scent marketing works in practice
Scent marketing is applied per zone and adapted to room size, function and airflow. Professional scent machines from Zaluti distribute fragrance quietly, evenly and with precision. This ensures a consistent sensory experience throughout the day, even in shared or high-traffic areas.
Scent machines with a 7-year warranty
Zaluti scent machines are developed and manufactured in the Netherlands with durability and quality in mind. Precision micronisation and reliable engineering ensure silent, even diffusion. From compact stand-alone solutions to fully integrated HVAC systems, each machine is designed for long-term, low-maintenance use. Every scent machine is supplied with a seven-year warranty.
Frequently Asked Questions
What is scent marketing in care homes?
Scent marketing is the intentional use of fragrance to support atmosphere, comfort and sensory perception in care environments.
Is scent marketing suitable for care homes?
Yes. Concepts are carefully tailored to residents, staff and visitors and are always subtle and appropriate.
Is the scent noticeable?
The scent is present but understated, experienced as part of the environment rather than as a strong fragrance.
Which scent machine is suitable for a care home?
Depending on space size and layout, stand-alone or HVAC-integrated Zaluti scent machines can be recommended.
How are unwanted odours neutralised?
Neutral baseline fragrances support freshness and help reduce less pleasant odours without masking the environment.