Signature
GRASSE COLLECTION
Reveal your inner sensuality and be enchanted by this luxurious and refined blend of ylang-ylang, amber, and vanilla.
Atelier 77 – Scent Marketing with Refinement and Allure
Atelier 77 is a luxurious fragrance that brings together sensuality and character. Ylang-ylang, warm amber and soft vanilla form an elegant palette that radiates luxury and experience — a scent that invites exquisite moments.
Fragrance profile
Signature – Grasse Collection
The Signature of Grasse, Full of Finesse
Atelier 77 is part of the Grasse Collection by Zaluti, developed in the fragrance capital of France where tradition and innovation meet.
The fragrance is carefully composed for Zaluti’s professional scent machines and delivers a consistent, refined scent experience — a subtle luxury that fits perfectly within high-end environments.
SCENT IS EMOTION
The Power of Scent in Luxury Retail Experience
In luxury brand stores, Atelier 77 strengthens brand identity by creating a sense of exclusivity and elegance. The fragrance acts as a quiet signature that supports style and character.
Within a well-crafted scent marketing strategy, Atelier 77 is used as an invisible brand carrier — a scent that evokes memory and connects with customers.
Frequently Asked Questions about Atelier 77
Why is Atelier 77 suitable for luxury retail?
The rich, elegant fragrance aligns naturally with premium brands and creates an atmosphere of exclusivity.
Are Zaluti fragrances safe for use in stores?
Yes — all Zaluti fragrances meet IFRA standards for professional use.
How long does Atelier 77 remain noticeable in retail environments?
A 200 ml bottle typically lasts three to four months, depending on the settings used.
Can Atelier 77 be combined with other fragrances?
Absolutely — the scent pairs well with subtle woody or floral variations for seasonal accents.
Which scent machine works best for luxury retail locations?
For larger showrooms, we recommend HVAC scent systems; for smaller flagship stores, the Zaluti Club is ideal.
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