Scent Marketing in Automotive

Elevate Your Brand’s

Olfactive Vision

Create a Memorable Connection with Customers

In the automotive and automobile industry itself, car shoppers seek quality, luxury, and a standout customer experience. By selecting the right scent for your environment, you can enhance the customer experience, offering them a sensory journey that deepens their emotional connection to your brand.

Scent marketing is a game-changer for car dealerships, both auto dealerships, showrooms, and workshops, playing a pivotal role in creating and amplifying your brand’s identity.

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Applications in the Automotive Industry

Our references

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Advantages of scent in the automotive industry

Deepening Brand Identity

Scent marketing can fortify your brand’s identity by curating a customized scented environment that seamlessly aligns with your brand values. This ambient scent becomes synonymous with your brand, fostering brand loyalty and recognition among target audience.

Elevating Customer Experience

Introducing ambient scent in your automotive showroom or workshop can significantly uplift the customer experience. Centered around the customer, a scented surroundings can ensure customers feel welcomed and indulged, encouraging them to linger longer and make a lasting impression

make them feel welcomed and indulged, encouraging them to linger longer and potentially make a purchase.



Stimulating Positive Emotions

Studies indicate that scent elicit strong emotional responses. By integrating scent marketing in car showrooms, you can foster a positive emotional response, instilling a sense of well-being and satisfaction.

Boosting Car Sales

A pleasant scent through your car dealership can significantly impact the decision-making process of potential buyers. Leveraging scent marketing techniques can tilt the balance in favor of positive buying choices, resulting in a noticeable surge in vehicle sales.

Gaining a Competitive Edge

In a highly desirable landscape marked by brand rivalry, scent marketing offers an edge in the auto industry. By crafting a unique and memorable sensory experience, you can draw in potential customers, giving them compelling reasons to choose your dealership over others and create customer loyalty. So many showroom cars bear distinctive features that set them apart.

Expanding Scent Branding in Automotive

As an extension of your scent marketing approach, consider offering room sprays customized scent. These can serve as promotional gifts or for enhancing the new car smell, for instance, under the seat, when a new vehicle is purchased or post-service. Opt for scents that resonate with your brand’s identity and align with customer preferences. However, we don’t offer car-specific fragrances or products in matte black packaging.

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Scent machines for Automotive

Zaluti’s professional scent machines are specifically designed to provide the automotive sector with a luxurious and inviting fragrance experience. These advanced scent machines ensure optimal dispersion of high-quality scents, creating an unforgettable atmosphere that enhances the overall visitor experience. They are durable, economical to use, and can operate fully automatically, allowing for seamless integration into the automotive industry.


Scent machine with coverage up to 250 m²


Scent machine with coverage up to 400 m²


HVAC solution for large areas with coverage up to 4,000 m³