{"id":254235,"date":"2023-06-26T12:12:00","date_gmt":"2023-06-26T10:12:00","guid":{"rendered":"https:\/\/testallsens.nl\/?page_id=254235"},"modified":"2026-10-09T14:52:37","modified_gmt":"2026-10-09T12:52:37","slug":"der-proust-effekt","status":"publish","type":"page","link":"https:\/\/zaluti.com\/de\/duftmarketing\/der-proust-effekt\/","title":{"rendered":"Proust-Effekt"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; fullwidth=&#8220;on&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Section ACF Style Code snippets&#8220; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_fullwidth_code _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<style id=\"as-hero-css\">\n\/* \u2500\u2500 Divi resets: rij\/kolom\/module om de hero heen strak trekken \u2500\u2500\n   LET OP: de SECTIE zelf wordt bewust NIET gereset, zodat je daar desgewenst\n   zelf padding kunt instellen (gebruik dan [allsens_hero pad=\"no\"]). \u2500\u2500 *\/\n.et_pb_fullwidth_code .et_pb_code_inner{max-width:100%!important;width:100%!important;padding:0!important;margin:0!important}\n.et_pb_row:has(.as-hero),\n.et_pb_column:has(.as-hero),\n.et_pb_module:has(.as-hero){padding:0!important;margin:0!important;width:100%!important;max-width:none!important}\n.et_pb_row:has(.as-hero){display:block!important}\n.et_pb_column:has(.as-hero){float:none!important}\n\/* Voorkomt de horizontale scrollbar door de full-bleed truc *\/\nbody:has(.as-hero--bleed){overflow-x:hidden}\n\n\/* \u2500\u2500 Hero \u2500\u2500 *\/\n.as-hero{\n  --as-max:1740px;\n  --as-font:\"Hanken_Grotesk_1\",Helvetica,Arial,Lucida,sans-serif;\n  --as-pad-top:6vw;\n  --as-pad-bottom:2.5vw;\n  --as-pad-x:75px;\n  --as-accent:#062f9c;\n  --as-accent-hover:#0a3cb8;\n  --as-ink:#0a0a0a;\n  --as-body:#4b5361;\n  --as-desc-color:#4b5361;\n  --as-line:#c2c7cf;\n  --as-surface:#fff;\n  --as-placeholder:#f2f3f5;\n  background:var(--as-surface);\n  font-family:var(--as-font);\n  padding:var(--as-pad-top) var(--as-pad-x) var(--as-pad-bottom);\n  width:100%;\n  box-sizing:border-box;\n}\n.as-hero p,.as-hero h1,.as-hero h2,.as-hero h3,.as-hero a,.as-hero div,.as-hero span,.as-hero li{font-family:var(--as-font)}\n\/* Padding uitschakelen: dan bepaalt de Divi-sectie de ruimte *\/\n.as-hero--nopad{padding:0!important}\n\/* Breekt uit elke Divi-container: altijd de volle vensterbreedte *\/\n.as-hero--bleed{width:100vw;max-width:100vw;margin-left:calc(50% - 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Wie das neurologisch funktioniert \u2013 und wie Marken diese Kraft nutzen.<\/p>\n<\/div><div class=\"as-hero__ctas\"><a class=\"as-hero__btn as-hero__btn--primary\" href=\"https:\/\/zaluti.com\/de\/kontakt\/\">Unverbindliche Beratung<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"as-hero__btn as-hero__btn--secondary\" href=\"#wissenschaft\">Die Wissenschaft dahinter<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><\/div><\/div><div class=\"as-hero__visual\"><img width=\"2560\" height=\"1429\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung.webp\" class=\"as-hero__img\" alt=\"Madeleine-Geb\u00e4ck wird in Teetasse getaucht neben dem Buch \u00c0 la recherche du temps perdu von Marcel Proust\" sizes=\"(max-width:980px) 100vw, (max-width:1740px) 68vw, 1150px\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\" 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style=\"display:grid;grid-template-columns:repeat(4,minmax(0,1fr));background:#0b1220;color:#fff\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"am-usps-track\" style=\"display:contents\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"am-usps-item\" role=\"listitem\" style=\"display:flex;align-items:center;gap:14px;padding-left:40px;padding-right:40px;border-right:1px solid rgba(255,255,255,.1);color:#fff\"><!-- [et_pb_line_break_holder] -->    <span class=\"am-usps-ico\" style=\"font-size:22px;color:#8fb0ff\" aria-hidden=\"true\">&#9676;&#xFE0E;<\/span><span style=\"font-size:16px;font-weight:600\">Ein Duft, eine Sekunde<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"am-usps-item\" role=\"listitem\" style=\"display:flex;align-items:center;gap:14px;padding-left:40px;padding-right:40px;border-right:1px solid rgba(255,255,255,.1);color:#fff\"><!-- [et_pb_line_break_holder] -->    <span class=\"am-usps-ico\" style=\"font-size:22px;color:#8fb0ff\" aria-hidden=\"true\">&#9673;&#xFE0E;<\/span><span style=\"font-size:16px;font-weight:600\">Unwillk&uuml;rliches Ged&auml;chtnis<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"am-usps-item\" role=\"listitem\" style=\"display:flex;align-items:center;gap:14px;padding-left:40px;padding-right:40px;border-right:1px solid rgba(255,255,255,.1);color:#fff\"><!-- [et_pb_line_break_holder] -->    <span class=\"am-usps-ico\" style=\"font-size:22px;color:#8fb0ff\" aria-hidden=\"true\">&#9672;&#xFE0E;<\/span><span style=\"font-size:16px;font-weight:600\">Marcel Proust, 1913<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"am-usps-item\" role=\"listitem\" style=\"display:flex;align-items:center;gap:14px;padding-left:40px;padding-right:40px;color:#fff;border-right:1px solid rgba(255,255,255,.1)\"><!-- 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pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#062f9c&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Der Ursprung[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||28px|||&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;36px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"color: #c3c8d1; display: block;\">Was ist der <\/span>Proust-Effekt?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p data-dc-tpl=\"63\" data-om-id=\"53671d0b:66\">Der Proust-Effekt, benannt nach dem franz\u00f6sischen Schriftsteller Marcel Proust, beschreibt das Ph\u00e4nomen, dass bestimmte <a href=\"https:\/\/zaluti.com\/de\/duefte\/alle-duefte\/\">D\u00fcfte<\/a>, Geschm\u00e4cker oder Kl\u00e4nge unwillk\u00fcrliche Erinnerungen aus unserer Vergangenheit wachrufen. Diese Erinnerungen f\u00fchren uns pl\u00f6tzlich und mit gro\u00dfer Kraft zur\u00fcck zu Momenten, Orten und Gef\u00fchlen, die wir l\u00e4ngst vergessen glaubten. Benannt ist der Effekt nach einer ber\u00fchmten Szene aus Prousts Roman <i>Auf der Suche nach der verlorenen Zeit<\/i>, in der der Geschmack einer in Tee getauchten Madeleine den Erz\u00e4hler in seine Kindheit zur\u00fcckversetzt.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; max_width=&#8220;700px&#8220; max_width_tablet=&#8220;620px&#8220; max_width_phone=&#8220;620px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_css_free_form=&#8220;||  @media (max-width: 980px) {||    .geurnoten-box {||      padding: 24px 26px !important;||    }||    .geurnoten-label {||      font-size: 12px !important;||      margin-bottom: 14px !important;||    }||    .geurnoten-list {||      font-size: 14px !important;||    }||  }||||  @media (max-width: 600px) {||    .geurnoten-box {||      padding: 20px 18px !important;||    }||    .geurnoten-label {||      font-size: 11px !important;||      letter-spacing: .1em !important;||      margin-bottom: 12px !important;||    }||    .geurnoten-list {||      font-size: 13.5px !important;||      gap: 10px !important;||    }||    .geurnoten-list li {||      gap: 10px !important;||    }||  }||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<div style=\"background:#f2f3f5;border-left:3px solid #062f9c;padding:28px 30px\">\n<div style=\"font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#062f9c;margin-bottom:16px\">Der Proust-Effekt in 30 Sekunden<\/div>\n<ul style=\"list-style:none;display:flex;flex-direction:column;gap:12px;font-size:15px;line-height:1.55;color:#4b5361\">\n<li style=\"display:flex;gap:12px\"><span style=\"color:#062f9c;flex-shrink:0\">\u2713<\/span><span><b>Was er ist:<\/b> ein Duft, Geschmack oder Klang ruft ungefragt eine Erinnerung wach<\/span><\/li>\n<li style=\"display:flex;gap:12px\"><span style=\"color:#062f9c;flex-shrink:0\">\u2713<\/span><span><b>Woher der Name stammt:<\/b> die Madeleine-Szene aus Prousts Roman<\/span><\/li>\n<li style=\"display:flex;gap:12px\"><span style=\"color:#062f9c;flex-shrink:0\">\u2713<\/span><span><b>Warum er wirkt:<\/b> Geruchssinn und Emotion werden im selben Hirnareal verarbeitet<\/span><\/li>\n<li style=\"display:flex;gap:12px\"><span style=\"color:#062f9c;flex-shrink:0\">\u2713<\/span><span><b>Was Sie damit erreichen:<\/b> ein Signaturduft, der Ihre Marke im Ged\u00e4chtnis verankert<\/span><\/li>\n<\/ul><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; 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_builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .zzalutt-img-wrap-geur {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    height: 590px;           \/* pas aan naar gewenste hoogte *\/<!-- [et_pb_line_break_holder] -->    overflow: hidden;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .zzalutt-img-wrap-geur img {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    object-fit: cover;       \/* vult netjes, snijdt minimaal bij dankzij object-position *\/<!-- [et_pb_line_break_holder] -->    object-position: center top; \/* stuur hier het focuspunt bij: top, center, bottom *\/<!-- [et_pb_line_break_holder] -->    display: block;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  @media (max-width: 767px) {<!-- [et_pb_line_break_holder] -->    .zzalutt-img-wrap-geur {<!-- [et_pb_line_break_holder] -->      height: 300px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"zzalutt-img-wrap-geur\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-zitat-marcel-proust.webp\" alt=\"\tTypografisches Zitat von Marcel Proust: Let us be grateful to people who make us happy\"><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#062f9c&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin=&#8220;3vw||1vw||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Die Wissenschaft[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||28px|||&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;36px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Unwillk\u00fcrliches Ged\u00e4chtnis: Erinnerungen, die Sie nicht suchen<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p data-dc-tpl=\"92\" data-om-id=\"53671d0b:95\">Der Proust-Effekt ist ein Beispiel f\u00fcr das, was Psychologen \u201eunwillk\u00fcrliches Ged\u00e4chtnis&#8220; nennen: Erinnerungen, die auftauchen, ohne dass wir bewusst nach ihnen suchen.<\/p>\n<p data-dc-tpl=\"92\" data-om-id=\"53671d0b:95\">Das steht im Gegensatz zum \u201ewillk\u00fcrlichen Ged\u00e4chtnis&#8220;, bei dem wir uns bewusst um Erinnerung bem\u00fchen. Untersuchungen legen nahe, dass unwillk\u00fcrliche Erinnerungen oft lebendiger und emotional st\u00e4rker aufgeladen sind als ihre willk\u00fcrlichen Gegenst\u00fccke.<\/p>\n<p data-dc-tpl=\"92\" data-om-id=\"53671d0b:95\">Der Grund: Sie werden h\u00e4ufig durch Sinnesreize wie D\u00fcfte oder Geschm\u00e4cker ausgel\u00f6st, die eng mit emotionalen Erfahrungen verkn\u00fcpft sind. Mehr dazu unter <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/limbisches-system\/\">Wirkung des limbischen Systems<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@&#8220; button_text=&#8220;Kontakt aufnehmen&#8220; button_alignment_tablet=&#8220;&#8220; button_alignment_phone=&#8220;left&#8220; button_alignment_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;off|off|off&#8220; module_class=&#8220;full-width&#8220; _builder_version=&#8220;4.27.9&#8243; _dynamic_attributes=&#8220;button_url&#8220; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;17px&#8220; button_text_color=&#8220;#FFFFFF&#8220; button_bg_color=&#8220;#0036a0&#8243; button_border_width=&#8220;0px&#8220; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Hanken_Grotesk_1||||||||&#8220; button_icon=&#8220;&#x35;||divi||400&#8243; custom_padding=&#8220;16px|30px|16px|30px|true|true&#8220; 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pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#8fb0ff&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Neurologie[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_text_color=&#8220;#FFFFFF&#8220; header_2_font_size=&#8220;48px&#8220; width=&#8220;53%&#8220; width_tablet=&#8220;53%&#8220; width_phone=&#8220;99%&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||15px||false|false&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;55px&#8220; header_2_font_size_phone=&#8220;55px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>Warum wirken Ger\u00fcche schneller auf Emotionen als Bilder oder Musik?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#c6cfe0&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width=&#8220;730px&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Weil Duftreize als einziger Sinnesreiz eine Abk\u00fcrzung nehmen. Seh- und H\u00f6rreize werden zuerst \u00fcber den Thalamus geleitet \u2013 die Schaltstelle, an der rational gefiltert wird. Duftmolek\u00fcle umgehen diese Instanz vollst\u00e4ndig.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8220;off|desktop&#8220; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; 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}<!-- [et_pb_line_break_holder] -->  .zdbr-card h3{ font-size:18px; }<!-- [et_pb_line_break_holder] -->  .zdbr-card p{ font-size:15px; line-height:1.65; }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .zdbr-slider .zdbr-nav{<!-- [et_pb_line_break_holder] -->    display:flex; align-items:center; justify-content:space-between; gap:16px; margin-top:22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdbr-dots{ display:flex; align-items:center; gap:9px; flex-wrap:wrap; }<!-- [et_pb_line_break_holder] -->  .zdbr-dots button{<!-- [et_pb_line_break_holder] -->    width:8px; height:8px; padding:0; border:0; border-radius:50%;<!-- [et_pb_line_break_holder] -->    background:rgba(143,176,255,.3); cursor:pointer; transition:all .25s ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdbr-dots button.is-active{ background:#8fb0ff; width:22px; border-radius:5px; }<!-- [et_pb_line_break_holder] -->  .zdbr-arrows{ display:flex; align-items:center; gap:10px; }<!-- [et_pb_line_break_holder] -->  .zdbr-arrow{<!-- [et_pb_line_break_holder] -->    width:42px; height:42px; flex:0 0 42px; display:flex; align-items:center; justify-content:center;<!-- [et_pb_line_break_holder] -->    border:1px solid #8fb0ff; background:transparent; color:#8fb0ff;<!-- [et_pb_line_break_holder] -->    cursor:pointer; border-radius:50%; padding:0;<!-- [et_pb_line_break_holder] -->    transition:background .2s ease,color .2s ease,opacity .2s ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdbr-arrow:active{ background:#8fb0ff; color:#0b1220; }<!-- [et_pb_line_break_holder] -->  .zdbr-arrow[disabled]{ opacity:.3; }<!-- [et_pb_line_break_holder] -->  .zdbr-arrow svg{ display:block; }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"zdbr-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"zdbr-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdbr-card\"><!-- [et_pb_line_break_holder] -->      <span class=\"zdbr-num\">01<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Riechkolben<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Duftmolek\u00fcle treffen auf die Riechschleimhaut und werden unmittelbar an den Riechkolben weitergeleitet.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdbr-card\"><!-- [et_pb_line_break_holder] -->      <span class=\"zdbr-num\">02<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Limbisches System<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Von dort geht das Signal direkt in das limbische System \u2013 ohne Umweg \u00fcber den rationalen Filter.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdbr-card\"><!-- [et_pb_line_break_holder] -->      <span class=\"zdbr-num\">03<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Amygdala &#038; Hippocampus<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Die Amygdala verarbeitet die Emotion, der Hippocampus die Erinnerung. Beide liegen unmittelbar benachbart.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdbr-card\"><!-- [et_pb_line_break_holder] -->      <span class=\"zdbr-num\">04<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Reaktion vor Bewusstsein<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Sie reagieren emotional auf einen Duft, bevor Sie bewusst dar\u00fcber nachgedacht haben.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"zdbr-nav\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdbr-dots\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdbr-arrows\"><!-- [et_pb_line_break_holder] -->      <button type=\"button\" class=\"zdbr-arrow\" data-dir=\"-1\" aria-label=\"Vorige\"><svg width=\"10\" height=\"14\" viewBox=\"0 0 8 12\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5.5 1.5L1.5 6l4 4.5\"\/><\/svg><\/button><!-- [et_pb_line_break_holder] -->      <button type=\"button\" class=\"zdbr-arrow\" data-dir=\"1\" aria-label=\"Volgende\"><svg width=\"10\" height=\"14\" viewBox=\"0 0 8 12\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M2.5 1.5L6.5 6l-4 4.5\"\/><\/svg><\/button><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  function initOne(root){<!-- [et_pb_line_break_holder] -->    if(root.dataset.zdbrReady) return;<!-- [et_pb_line_break_holder] -->    root.dataset.zdbrReady = '1';<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    var slider = root.querySelector('.zdbr-grid');<!-- [et_pb_line_break_holder] -->    var nav    = root.querySelector('.zdbr-nav');<!-- [et_pb_line_break_holder] -->    if(!slider || !nav) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    var dotsEl = nav.querySelector('.zdbr-dots');<!-- [et_pb_line_break_holder] -->    var arrows = nav.querySelectorAll('.zdbr-arrow');<!-- [et_pb_line_break_holder] -->    var cards  = Array.prototype.filter.call(slider.children, function(el){ return el.nodeType === 1; 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t = setTimeout(update, 80);<!-- [et_pb_line_break_holder] -->    }, {passive:true});<!-- [et_pb_line_break_holder] -->    window.addEventListener('resize', update);<!-- [et_pb_line_break_holder] -->    update();<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  function initAll(){<!-- [et_pb_line_break_holder] -->    var all = document.querySelectorAll('.zdbr-slider');<!-- [et_pb_line_break_holder] -->    for(var i = 0; i < all.length; i++) initOne(all[i]);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if(document.readyState === 'loading') document.addEventListener('DOMContentLoaded', initAll);<!-- [et_pb_line_break_holder] -->  else initAll();<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#c6cfe0&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; max_width=&#8220;730px&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;|0.7vw||0.7vw|false|true&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; border_width_left=&#8220;3px&#8220; border_color_left=&#8220;#8fb0ff&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Die vollst\u00e4ndige neurologische Erkl\u00e4rung finden Sie unter <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/limbisches-system\/\">Wirkung des limbischen Systems<\/a> und <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/wie-riechen-wir\/\">Wie riechen wir D\u00fcfte?<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; 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header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||28px|||&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;36px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span style=\"color: #c3c8d1; display: block;\">Laden Sie Ihre G\u00e4ste ein zu <\/span>einem unvergesslichen Erlebnis<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width=&#8220;730px&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Von der Hirnforschung bis zur Pflegepraxis: Der Proust-Effekt ist mehr als eine literarische Anekdote.[\/et_pb_text][et_pb_code _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.zdpx-slider .zdpx-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(3,minmax(0,1fr));<!-- [et_pb_line_break_holder] -->  gap:28px;<!-- [et_pb_line_break_holder] -->  font-family:'Hanken Grotesk', Arial, sans-serif;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  max-width:100%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.zdpx-slider .zdpx-nav{ display:none; 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}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .zdpx-slider .zdpx-nav{<!-- [et_pb_line_break_holder] -->    display:flex; align-items:center; justify-content:space-between; gap:16px; margin-top:22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdpx-dots{ display:flex; align-items:center; gap:9px; flex-wrap:wrap; }<!-- [et_pb_line_break_holder] -->  .zdpx-dots button{<!-- [et_pb_line_break_holder] -->    width:8px; height:8px; padding:0; border:0; border-radius:50%;<!-- [et_pb_line_break_holder] -->    background:rgba(6,47,156,.25); cursor:pointer; transition:all .25s ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdpx-dots button.is-active{ background:#062f9c; width:22px; border-radius:5px; }<!-- [et_pb_line_break_holder] -->  .zdpx-arrows{ display:flex; align-items:center; gap:10px; }<!-- [et_pb_line_break_holder] -->  .zdpx-arrow{<!-- [et_pb_line_break_holder] -->    width:42px; height:42px; flex:0 0 42px; display:flex; align-items:center; justify-content:center;<!-- [et_pb_line_break_holder] -->    border:1px solid #062f9c; background:transparent; color:#062f9c;<!-- [et_pb_line_break_holder] -->    cursor:pointer; border-radius:50%; padding:0;<!-- [et_pb_line_break_holder] -->    transition:background .2s ease,color .2s ease,opacity .2s ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdpx-arrow:active{ background:#062f9c; color:#fff; }<!-- [et_pb_line_break_holder] -->  .zdpx-arrow[disabled]{ opacity:.3; }<!-- [et_pb_line_break_holder] -->  .zdpx-arrow svg{ display:block; }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"zdpx-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"zdpx-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdpx-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdpx-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"zdpx-icon\"><!-- [et_pb_line_break_holder] -->          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#062f9c\" stroke-width=\"1.6\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"3.5\" fill=\"#062f9c\" stroke=\"none\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"zdpx-tag\">Das Gehirn<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Der Proust-Effekt und das Gehirn<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"is-grow\">Die neurowissenschaftliche Forschung hat gezeigt, dass die Hirnareale f\u00fcr die Verarbeitung von D\u00fcften und Geschm\u00e4ckern eng mit jenen Bereichen verbunden sind, die f\u00fcr Emotion und Ged\u00e4chtnis zust\u00e4ndig sind. Das erkl\u00e4rt, warum Sinnesreize so kraftvoll Erinnerungen wachrufen k\u00f6nnen. Riechen wir einen bestimmten Duft, l\u00f6st das eine Kettenreaktion im Gehirn aus, bei der Erinnerungen samt den zugeh\u00f6rigen Emotionen abgerufen werden.<\/pee><!-- [et_pb_line_break_holder] -->      <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/limbisches-system\/\" class=\"zdpx-link\">Wirkung des limbischen Systems \u203a<\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdpx-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdpx-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"zdpx-icon\"><!-- [et_pb_line_break_holder] -->          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#062f9c\" stroke-width=\"1.6\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 20s-7-4.6-7-9.4A4.1 4.1 0 0 1 12 8a4.1 4.1 0 0 1 7 2.6C19 15.4 12 20 12 20Z\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"zdpx-tag\">In der Pflege<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Der Proust-Effekt und Demenz<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"is-grow\">Bemerkenswert ist, dass Untersuchungen nahelegen, den Proust-Effekt zur Unterst\u00fctzung von <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/gesundheitswesen\/pflegeheime\/\">Menschen mit Demenz<\/a> einzusetzen. Weil unwillk\u00fcrliche Erinnerungen nicht dieselbe kognitive Anstrengung erfordern wie willk\u00fcrliche, bleiben sie Betroffenen oft l\u00e4nger zug\u00e4nglich. \u00dcber Sinnesreize wie vertraute D\u00fcfte aus der Vergangenheit k\u00f6nnen Pflegekr\u00e4fte wertvolle Erinnerungen wachrufen und so zur Lebensqualit\u00e4t beitragen.<\/pee><!-- [et_pb_line_break_holder] -->      <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/gesundheitswesen\/\" class=\"zdpx-link\">Raumbeduftung im Gesundheitswesen \u203a<\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdpx-card zdpx-card--accent\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdpx-top\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"zdpx-icon\"><!-- [et_pb_line_break_holder] -->          <svg viewBox=\"0 0 24 24\" fill=\"#fff\" aria-hidden=\"true\"><path d=\"M12 2l2.2 7.8L22 12l-7.8 2.2L12 22l-2.2-7.8L2 12l7.8-2.2L12 2z\"\/><\/svg><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"zdpx-tag\">Die Bedeutung<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h3>Die tiefere Bedeutung<\/h3>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Der Proust-Effekt ist ein faszinierendes Beispiel f\u00fcr die Kraft und Vielschichtigkeit unseres Ged\u00e4chtnisses. Er erinnert uns daran, dass unsere Erfahrungen nicht nur in Worten und Bildern gespeichert sind, sondern ebenso in D\u00fcften, Geschm\u00e4ckern und Kl\u00e4ngen. Indem wir diese sinnlichen Erinnerungen bewahren und nutzen, erleben wir unsere Vergangenheit auf eine tiefere und reichere Weise.<\/pee><!-- [et_pb_line_break_holder] -->      <pee class=\"is-grow\">Er er\u00f6ffnet die M\u00f6glichkeit, in der Zeit zu reisen \u2013 Momente der Freude, der Trauer, der Liebe und des Verlusts erneut zu erleben. Der Proust-Effekt ist eine Erinnerung an die Sch\u00f6nheit des Lebens, festgehalten in den einfachen, allt\u00e4glichen Erfahrungen, die wir oft \u00fcbersehen. 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header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||28px|||&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;36px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Ihre eigene Madeleine: ein Duft, der Ihre Marke verankert<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p data-dc-tpl=\"134\">Was die Madeleine f\u00fcr Proust war, kann ein <a href=\"https:\/\/zaluti.com\/de\/duefte\/signature-duft\/\">Signaturduft<\/a> f\u00fcr Ihre Organisation sein: ein Reiz, der Ihren Gast Monate sp\u00e4ter noch in den Moment zur\u00fcckversetzt, in dem er zu Ihnen hereinkam.<\/p>\n<p data-dc-tpl=\"134\">Daf\u00fcr braucht es Konsistenz. Dieselbe Komposition, in gleichbleibender Intensit\u00e4t, verteilt \u00fcber ein <a href=\"https:\/\/zaluti.com\/de\/duftmaschine\/professionelle-duftsysteme\/\">professionelles Duftsystem<\/a> \u2013 damit sich die Assoziation festigen kann, statt zu verw\u00e4ssern.<\/p>\n<p data-dc-tpl=\"134\">Ebenso wichtig ist die Kongruenz: Der Duft muss zu dem passen, was Ihre G\u00e4ste sehen und erwarten. 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custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;faq&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#f2f3f5&#8243; custom_padding=&#8220;4vw|64px|4vw|64px|true|true&#8220; custom_padding_tablet=&#8220;|40px||40px|true|true&#8220; custom_padding_phone=&#8220;40px|16px|40px|16px|true|true&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;2_5,3_5&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;1920px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#062f9c&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]H\u00e4ufige Fragen[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;45px&#8220; custom_margin=&#8220;||28px|||&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;36px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Fragen zum Proust-Effekt<\/h2>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#0a0a0a&#8220; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;||28px||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Sie m\u00f6chten wissen, wie sich dieser Mechanismus f\u00fcr Ihre Marke nutzen l\u00e4sst? Wir beraten Sie gerne \u2013 auf Deutsch.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_accordion open_toggle_text_color=&#8220;#141414&#8243; open_toggle_background_color=&#8220;#f2f3f5&#8243; closed_toggle_text_color=&#8220;#141414&#8243; closed_toggle_background_color=&#8220;#f2f3f5&#8243; toggle_icon=&#8220;&#x4c;||divi||400&#8243; icon_color=&#8220;#062f9c&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;18px&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; toggle_text_color=&#8220;#141414&#8243; toggle_level=&#8220;h3&#8243; toggle_font=&#8220;Hanken_Grotesk_1||||||||&#8220; toggle_font_size=&#8220;18px&#8220; toggle_line_height=&#8220;1.5em&#8220; closed_toggle_font=&#8220;Hanken_Grotesk_1||||||||&#8220; closed_toggle_font_size=&#8220;18px&#8220; body_font=&#8220;Hanken_Grotesk_1||||||||&#8220; body_text_color=&#8220;#444444&#8243; body_font_size=&#8220;16px&#8220; body_link_font=&#8220;||||on|||RGBA(255,255,255,0)|&#8220; body_link_text_color=&#8220;#0036A0&#8243; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||||false|false&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; toggle_font_last_edited=&#8220;off|desktop&#8220; border_radii=&#8220;on|5px|5px|5px|5px&#8220; border_width_all=&#8220;0px&#8220; global_colors_info=&#8220;{}&#8220; title_font_size_phone=&#8220;16px&#8220;][et_pb_accordion_item title=&#8220;Was ist der Proust-Effekt und wie wird er im Marketing genutzt?&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; closed_toggle_font=&#8220;||||||||&#8220;]<\/p>\n<p>Der Proust-Effekt \u2013 benannt nach Marcel Proust und seiner Madeleine-Szene \u2013 beschreibt, wie ein Duft unmittelbar und unwillk\u00fcrlich tiefe Erinnerungen und Emotionen abruft. Im Marketing wird dieser Mechanismus genutzt, indem eine Marke einen konsistenten <a href=\"https:\/\/zaluti.com\/de\/duefte\/signature-duft\/\" data-dc-tpl=\"194\">Signaturduft<\/a> einsetzt. So entsteht eine emotionale Bindung, die weit \u00fcber visuelle Werbung hinausgeht: Der Duft wird selbst zum Erinnerungsanker f\u00fcr die Marke.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Warum wirken Ger\u00fcche schneller auf unsere Emotionen als Bilder oder Musik?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">Weil Duftreize als einziger Sinnesreiz den Thalamus umgehen. Seh- und H\u00f6rreize werden zuerst \u00fcber diese Schaltstelle geleitet und rational gefiltert. Duftmolek\u00fcle gelangen dagegen direkt zum Riechkolben und von dort unmittelbar in das <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/limbisches-system\/\" data-dc-tpl=\"199\">limbische System<\/a>, wo Amygdala und Hippocampus Emotion und Erinnerung verarbeiten. Die emotionale Reaktion entsteht also, bevor das Bewusstsein eingreift.<\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Kann der Proust-Effekt auch negative Assoziationen wecken?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">Ja. Der Mechanismus ist wertneutral: Ein Duft, der mit einer unangenehmen Erfahrung verkn\u00fcpft ist, ruft ebenso zuverl\u00e4ssig Unbehagen hervor. Deshalb ist die Duftwahl im gewerblichen Umfeld eine fachliche Entscheidung. Ein zu s\u00fc\u00dfer oder zu intensiver Duft wird schnell als aufdringlich empfunden, ein Duft mit Klinik-Assoziation weckt Anspannung. Wir w\u00e4hlen deshalb zur\u00fcckhaltende Kompositionen und stellen die Intensit\u00e4t bewusst niedrig ein.<\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Kann man den Proust-Effekt gezielt f\u00fcr die Markenbindung nutzen?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">Ja, allerdings nur durch Konsistenz. Eine Erinnerungsspur entsteht erst, wenn dieselbe Komposition \u00fcber l\u00e4ngere Zeit in gleichbleibender Intensit\u00e4t eingesetzt wird. Wechselt der Duft alle paar Monate oder schwankt die Intensit\u00e4t, kann sich keine Assoziation festigen. Ein Signaturduft in Verbindung mit einem <a href=\"https:\/\/zaluti.com\/de\/duftmaschine\/\" data-dc-tpl=\"208\">professionellen Duftsystem<\/a> ist deshalb die Grundlage f\u00fcr echte Markenbindung \u00fcber den Geruchssinn.<\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Gibt es wissenschaftliche Belege f\u00fcr den Proust-Effekt im Neuromarketing?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">Ja. Die neurologische Grundlage \u2013 die direkte Verbindung zwischen Riechkolben und limbischem System \u2013 ist gut dokumentiert. In der Anwendung zeigen Studien, dass ein subtiler, passender Duft das Wohlbefinden erh\u00f6ht: Die Verweildauer nimmt um durchschnittlich 15 bis 20 % zu und die Kaufbereitschaft steigt. Entscheidend ist die Kongruenz zwischen Duft und Marke. <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/wissenschaftliche-belege\/\" data-dc-tpl=\"213\">Alle wissenschaftlichen Belege ansehen \u203a<\/a><\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Wird der Proust-Effekt auch in der Pflege eingesetzt?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]<\/p>\n<p>Ja. Weil unwillk\u00fcrliche Erinnerungen nicht dieselbe kognitive Anstrengung erfordern wie das bewusste Erinnern, bleiben sie Menschen mit Demenz oft l\u00e4nger zug\u00e4nglich. Durch vertraute D\u00fcfte aus der Vergangenheit lassen sich wertvolle Erinnerungen wachrufen, was zur Lebensqualit\u00e4t beitragen kann. In <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/gesundheitswesen\/pflegeheime\/\" data-dc-tpl=\"218\">Pflegeeinrichtungen<\/a> wird Raumbeduftung deshalb auch als Teil einer Healing Environment eingesetzt.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;symfonie&#8220; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#ffffff&#8220; custom_padding=&#8220;5vw|75px|5vw|75px|true|true&#8220; custom_padding_tablet=&#8220;60px|40px|50px|40px|false|true&#8220; custom_padding_phone=&#8220;60px|16px|60px|16px|true|true&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;1920px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#062f9c&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin=&#8220;1vw||1vw||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; 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display: block;\">Wor\u00fcber m\u00f6chten Sie <\/span>mehr erfahren?<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.zdkb-slider .zdkb-grid{<!-- [et_pb_line_break_holder] -->  display:grid;<!-- [et_pb_line_break_holder] -->  grid-template-columns:repeat(auto-fit,minmax(min(280px,100%),1fr));<!-- [et_pb_line_break_holder] -->  gap:32px;<!-- [et_pb_line_break_holder] -->  font-family:'Hanken Grotesk', Arial, sans-serif;<!-- [et_pb_line_break_holder] -->  width:100%;<!-- [et_pb_line_break_holder] -->  max-width:100%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.zdkb-slider .zdkb-nav{ display:none; }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.zdkb-card{<!-- [et_pb_line_break_holder] -->  display:flex;<!-- [et_pb_line_break_holder] -->  flex-direction:column;<!-- [et_pb_line_break_holder] -->  background:#fff;<!-- [et_pb_line_break_holder] -->  border:1px solid #e6e8ec;<!-- [et_pb_line_break_holder] -->  color:#10141c;<!-- [et_pb_line_break_holder] -->  min-width:0;<!-- [et_pb_line_break_holder] -->  text-decoration:none;<!-- [et_pb_line_break_holder] -->  transition:border-color .2s ease;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.zdkb-card:hover{ border-color:#062f9c; 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}<!-- [et_pb_line_break_holder] -->  .zdkb-card h3{ font-size:20px; }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .zdkb-slider .zdkb-nav{<!-- [et_pb_line_break_holder] -->    display:flex; align-items:center; justify-content:space-between; gap:16px; margin-top:22px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdkb-dots{ display:flex; align-items:center; gap:9px; flex-wrap:wrap; }<!-- [et_pb_line_break_holder] -->  .zdkb-dots button{<!-- [et_pb_line_break_holder] -->    width:8px; height:8px; padding:0; border:0; border-radius:50%;<!-- [et_pb_line_break_holder] -->    background:rgba(6,47,156,.25); cursor:pointer; transition:all .25s ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdkb-dots button.is-active{ background:#062f9c; width:22px; border-radius:5px; }<!-- [et_pb_line_break_holder] -->  .zdkb-arrows{ display:flex; align-items:center; gap:10px; }<!-- [et_pb_line_break_holder] -->  .zdkb-arrow{<!-- [et_pb_line_break_holder] -->    width:42px; height:42px; flex:0 0 42px; display:flex; align-items:center; justify-content:center;<!-- [et_pb_line_break_holder] -->    border:1px solid #062f9c; background:transparent; color:#062f9c;<!-- [et_pb_line_break_holder] -->    cursor:pointer; border-radius:50%; padding:0;<!-- [et_pb_line_break_holder] -->    transition:background .2s ease,color .2s ease,opacity .2s ease;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .zdkb-arrow:active{ background:#062f9c; color:#fff; }<!-- [et_pb_line_break_holder] -->  .zdkb-arrow[disabled]{ opacity:.3; }<!-- [et_pb_line_break_holder] -->  .zdkb-arrow svg{ display:block; }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"zdkb-slider\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"zdkb-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/wie-riechen-wir\/\" class=\"zdkb-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdkb-media\"><img decoding=\"async\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/01\/wie-riechen-wir-geruchssinn-duftwahrnehmung-gehirn-illustration.webp\" alt=\"Duftwahrnehmung und emotionale Assoziation\" loading=\"lazy\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdkb-body\"><!-- [et_pb_line_break_holder] -->        <span class=\"zdkb-tag\">Wissen<\/span><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Wie riechen wir D\u00fcfte? Der Riechvorgang erkl\u00e4rt<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"zdkb-cta\">Den Riechvorgang verstehen \u203a<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/limbisches-system\/\" class=\"zdkb-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdkb-media\"><img decoding=\"async\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/01\/limbisches-system-duftwahrnehmung-frau-mit-bluetenkrone.webp\" alt=\"Anatomische Darstellung des limbischen Systems\" loading=\"lazy\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdkb-body\"><!-- [et_pb_line_break_holder] -->        <span class=\"zdkb-tag\">Wissen<\/span><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Die Rolle des limbischen Systems im Dufterlebnis<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"zdkb-cta\">Limbisches System und Duft \u203a<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <a href=\"https:\/\/zaluti.com\/de\/duefte\/signature-duft\/\" class=\"zdkb-card\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdkb-media\"><img decoding=\"async\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/01\/signature-duft-duftstreifen-duftauswahl-beraten.webp\" alt=\"Zaluti Duftflasche umgeben von Bl\u00fcten und botanischen Zutaten\" loading=\"lazy\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"zdkb-body\"><!-- [et_pb_line_break_holder] -->        <span class=\"zdkb-tag\">D\u00fcfte<\/span><!-- [et_pb_line_break_holder] -->        <\/p>\n<h3>Ein Signaturduft nach Ma\u00df f\u00fcr Ihre Marke<\/h3>\n<p><!-- [et_pb_line_break_holder] -->        <span class=\"zdkb-cta\">Signaturduft entwickeln lassen \u203a<\/span><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"zdkb-nav\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdkb-dots\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zdkb-arrows\"><!-- [et_pb_line_break_holder] -->      <button type=\"button\" class=\"zdkb-arrow\" data-dir=\"-1\" aria-label=\"Vorige\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M15 5l-7 7 7 7\"\/><\/svg><\/button><!-- [et_pb_line_break_holder] -->      <button type=\"button\" class=\"zdkb-arrow\" data-dir=\"1\" aria-label=\"Volgende\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M9 5l7 7-7 7\"\/><\/svg><\/button><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  function initOne(root){<!-- [et_pb_line_break_holder] -->    if(root.dataset.zdkbReady) return;<!-- [et_pb_line_break_holder] -->    root.dataset.zdkbReady = '1';<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    var slider = root.querySelector('.zdkb-grid');<!-- [et_pb_line_break_holder] -->    var nav    = root.querySelector('.zdkb-nav');<!-- [et_pb_line_break_holder] -->    if(!slider || !nav) return;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    var dotsEl = nav.querySelector('.zdkb-dots');<!-- [et_pb_line_break_holder] -->    var arrows = nav.querySelectorAll('.zdkb-arrow');<!-- [et_pb_line_break_holder] -->    var cards  = Array.prototype.filter.call(slider.children, function(el){ return el.nodeType === 1; 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disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;contact&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0b1220&#8243; custom_padding=&#8220;60px|64px|60px|64px|true|true&#8220; custom_padding_tablet=&#8220;|40px||40px|true|true&#8220; custom_padding_phone=&#8220;70px|24px|70px|24px|true|true&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;98%&#8220; width_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; pac_dcm_carousel_specific_module_num=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; 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Wie das neurologisch funktioniert \u2013 und wie Marken diese Kraft nutzen.<\/p>\n<\/div><div class=\"as-hero__ctas\"><a class=\"as-hero__btn as-hero__btn--primary\" href=\"https:\/\/zaluti.com\/de\/kontakt\/\">Unverbindliche Beratung<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"as-hero__btn as-hero__btn--secondary\" href=\"#wissenschaft\">Die Wissenschaft dahinter<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><\/div><\/div><div class=\"as-hero__visual\"><img width=\"2560\" height=\"1429\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung.webp\" class=\"as-hero__img\" alt=\"Madeleine-Geb\u00e4ck wird in Teetasse getaucht neben dem Buch \u00c0 la recherche du temps perdu von Marcel Proust\" sizes=\"(max-width:980px) 100vw, (max-width:1740px) 68vw, 1150px\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\" data-full-src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung.webp\" srcset=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung.webp 2560w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung-1280x715.webp 1280w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung-980x547.webp 980w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-proust-effekt-madeleine-tee-erinnerung-480x268.webp 480w\" \/><\/div><\/div><\/section>Der UrsprungWas ist der Proust-Effekt?Der Proust-Effekt, benannt nach dem franz\u00f6sischen Schriftsteller Marcel Proust, beschreibt das Ph\u00e4nomen, dass bestimmte D\u00fcfte, Geschm\u00e4cker oder Kl\u00e4nge unwillk\u00fcrliche Erinnerungen aus unserer Vergangenheit wachrufen. Diese Erinnerungen f\u00fchren uns pl\u00f6tzlich und mit gro\u00dfer Kraft zur\u00fcck zu Momenten, Orten und Gef\u00fchlen, die wir l\u00e4ngst vergessen glaubten. Benannt ist der Effekt nach einer ber\u00fchmten [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":23960586,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-254235","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Warum l\u00f6st ein Duft sofort Erinnerungen aus? 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