{"id":23961427,"date":"2026-10-21T12:09:28","date_gmt":"2026-10-21T10:09:28","guid":{"rendered":"https:\/\/zaluti.com\/de\/?page_id=23961427"},"modified":"2026-10-21T12:31:58","modified_gmt":"2026-10-21T10:31:58","slug":"duftmarketing-praxisforschung","status":"publish","type":"page","link":"https:\/\/zaluti.com\/de\/duftmarketing\/praxisforschung\/","title":{"rendered":"Duftmarketing Praxisforschung"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; fullwidth=&#8220;on&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Section ACF Style Code snippets&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_fullwidth_code _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<style id=\"as-hero-css\">\n\/* \u2500\u2500 Divi resets: 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*\/\n.as-hero--ratio .as-hero__visual{height:auto;aspect-ratio:var(--as-ratio,16\/9)}\n.as-hero .as-hero__img{display:block;width:100%;height:100%;max-width:100%;object-fit:var(--as-img-fit,cover);object-position:var(--as-img-pos,center)}\n\n@media(max-width:980px){\n  .as-hero{--as-pad-top:60px;--as-pad-bottom:50px;--as-pad-x:40px}\n  .as-hero__grid{grid-template-columns:1fr;gap:32px}\n  .as-hero__visual{order:-1;height:clamp(280px,45vw,400px)}\n  .as-hero--ratio .as-hero__visual{height:auto}\n  .as-hero__content{align-items:center;text-align:center;max-width:none}\n  .as-hero .as-hero__title{max-width:none}\n  .as-hero .as-hero__desc{max-width:600px;margin-left:auto;margin-right:auto}\n  .as-hero__ctas{justify-content:center}\n}\n@media(max-width:767px){\n  .as-hero{--as-pad-top:90px;--as-pad-bottom:10vw;--as-pad-x:16px}\n  .as-hero__visual{height:260px}\n  .as-hero--ratio .as-hero__visual{height:auto}\n  .as-hero__content{align-items:stretch;text-align:left}\n  .as-hero .as-hero__eyebrow{font-size:12px;margin-bottom:20px}\n  .as-hero .as-hero__desc{font-size:16px;margin-bottom:26px}\n  .as-hero__ctas{flex-direction:column;align-items:stretch}\n  .as-hero a.as-hero__btn{width:100%}\n}\n@media(prefers-reduced-motion:reduce){\n  .as-hero a.as-hero__btn{transition:none}\n}\n<\/style><section class=\"as-hero as-hero--bleed\" aria-labelledby=\"as-hero-title-1\"><div class=\"as-hero__grid\"><div class=\"as-hero__content\"><p class=\"as-hero__eyebrow\">In der Praxis belegt \u00b7 seit 2007<\/p><h1 class=\"as-hero__title\" id=\"as-hero-title-1\">Praxisforschung Duftmarketing: belegte Ergebnisse<\/h1><div class=\"as-hero__desc\"><p>Duft l\u00e4sst einen Raum nicht nur angenehm riechen; er ber\u00fchrt unmittelbar die Emotion und beeinflusst unbewusst, wie Menschen eine Umgebung wahrnehmen.<\/p>\n<\/div><div class=\"as-hero__ctas\"><a class=\"as-hero__btn as-hero__btn--primary\" href=\"#oepnv\">Alle Untersuchungen ansehen<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"as-hero__btn as-hero__btn--secondary\" href=\"https:\/\/zaluti.com\/de\/kontakt\/\">Daten besprechen<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><\/div><\/div><div class=\"as-hero__visual\"><img width=\"2000\" height=\"1116\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung.webp\" class=\"as-hero__img\" alt=\"Praxisforschung Geruchsneutralisierung im Bahnhof \u2013 Rolltreppe und Aufzug im \u00f6ffentlichen Raum\" sizes=\"(max-width:980px) 100vw, (max-width:1740px) 68vw, 1150px\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\" data-full-src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung.webp\" srcset=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung.webp 2000w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung-1280x714.webp 1280w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung-980x547.webp 980w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung-480x268.webp 480w\" \/><\/div><\/div><\/section>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; 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_builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;|||5px|false|false&#8220; custom_margin_tablet=&#8220;|||5px|false|false&#8220; custom_margin_phone=&#8220;|||0px|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.zstd-usps,.zstd-usps *{font-family:'Hanken Grotesk',sans-serif!important}<!-- [et_pb_line_break_holder] -->.zstd-usps{--usps-pt:10px;--usps-pb:10px;padding-top:0!important;padding-bottom:0!important}<!-- [et_pb_line_break_holder] -->.zstd-usps .zstd-usps-item{padding-top:var(--usps-pt)!important;padding-bottom:var(--usps-pb)!important}<!-- [et_pb_line_break_holder] -->.zstd-usps .zstd-usps-item[aria-hidden=\"true\"]{display:none!important}<!-- [et_pb_line_break_holder] -->.zstd-usps .zstd-usps-ico{font-variant-emoji:text!important}<!-- [et_pb_line_break_holder] 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[et_pb_line_break_holder] -->      <span class=\"zstd-usps-ico\" style=\"font-size:22px;color:#8fb0ff\" aria-hidden=\"true\">&#9678;&#xFE0E;<\/span><span style=\"font-size:16px;font-weight:600\">&Ouml;ffentlich publiziert<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zstd-usps-item\" role=\"listitem\" style=\"display:flex;align-items:center;gap:14px;padding-left:40px;padding-right:40px;border-right:1px solid rgba(255,255,255,.1);color:#fff\"><!-- [et_pb_line_break_holder] -->      <span class=\"zstd-usps-ico\" style=\"font-size:22px;color:#8fb0ff\" aria-hidden=\"true\">&#9672;&#xFE0E;<\/span><span style=\"font-size:16px;font-weight:600\">Seit 2007 in der Praxis<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"zstd-usps-item\" role=\"listitem\" style=\"display:flex;align-items:center;gap:14px;padding-left:40px;padding-right:40px;border-right:1px solid 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-->    padding:0!important;margin:-1px!important;overflow:hidden!important;<!-- [et_pb_line_break_holder] -->    clip:rect(0 0 0 0)!important;clip-path:inset(50%)!important;<!-- [et_pb_line_break_holder] -->    white-space:nowrap!important;border:0!important}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width:480px){<!-- [et_pb_line_break_holder] -->  .zpn-nav{gap:20px;padding:0 16px!important}<!-- [et_pb_line_break_holder] -->  .zpn-nav ul.zpn-list{gap:20px}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"zpn-wrap\" id=\"zpnWrap\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<nav class=\"zpn-nav\" id=\"zpnNav\" aria-labelledby=\"zpnLabel\"><!-- [et_pb_line_break_holder] -->    <pee class=\"zpn-label\" id=\"zpnLabel\">Auf dieser Seite<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul class=\"zpn-list\"><!-- 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_module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;21px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<div style=\"max-width: 900px;\">\n<p style=\"font-size: clamp(19px,1.8vw,23px); line-height: 1.65; color: #4b5361; font-weight: 300; margin-bottom: 22px; text-wrap: pretty;\">Seit 2007 ver\u00e4ndert Zaluti anspruchsvolle Umgebungen \u2013 Verkehrsknotenpunkte, Parkh\u00e4user, das Gesundheitswesen und den Einzelhandel \u2013 mit strategischer Raumbeduftung. Unsere Konzepte wirken direkt auf Atmosph\u00e4re, soziales Sicherheitsempfinden und Kundenerlebnis.<\/p>\n<p style=\"font-size: 18px; line-height: 1.75; color: #4b5361;\">Die folgenden Fallbeispiele zeigen die messbare Wirkung unserer Arbeit in verschiedenen Branchen. Weitere Ergebnisse und konkrete Daten erl\u00e4utern wir gerne im <a href=\"https:\/\/zaluti.com\/de\/kontakt\/\">pers\u00f6nlichen Gespr\u00e4ch<\/a>. Sie m\u00f6chten zuerst die wissenschaftliche Grundlage? Dann lesen Sie die <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/wissenschaftliche-belege\/\">wissenschaftlichen Belege f\u00fcr Duftmarketing<\/a>.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Section 4&#8243; module_id=&#8220;oepnv&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;4vw|75px|4vw|75px|true|true&#8220; custom_padding_tablet=&#8220;60px|40px|50px|40px|false|true&#8220; custom_padding_phone=&#8220;60px|16px|60px|16px|false|true&#8220; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; module_id=&#8220;wat-is-geurmarketing&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;4vw||0px||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#062f9c&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]01 \u00b7 U-Bahn[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;44px&#8220; max_width=&#8220;59%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||28px|||&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||15px||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;30px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2><span style=\"color: #c3c8d1; display: block;\">Praxisuntersuchungen in <\/span>U-Bahn-Stationen<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;21px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width=&#8220;63%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]Wie gezielte Raumbeduftung die empfundene Wartezeit verk\u00fcrzt, Geruchsbel\u00e4stigung bek\u00e4mpft und Stationen unmittelbar frischer, sauberer und sicherer wirken l\u00e4sst.[\/et_pb_text][et_pb_code _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.cse-grid{<!-- [et_pb_line_break_holder] -->  display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));<!-- [et_pb_line_break_holder] -->  gap:20px;font-family:'Hanken Grotesk', Arial, sans-serif;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.cse-card{background:#fff;border:1px solid #e6e8ec;padding:clamp(32px,4vw,44px);display:flex;flex-direction:column;gap:18px;min-width:0}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.cse-card h3{font-size:clamp(21px,2vw,25px);line-height:1.15;font-weight:600;letter-spacing:-.01em;color:#10141c;margin:0!important;padding:0!important}<!-- [et_pb_line_break_holder] -->.cse-card>p{font-size:17px;line-height:1.65;color:#4b5361;margin:0!important;padding:0!important}<!-- [et_pb_line_break_holder] -->.cse-context{font-size:16px;line-height:1.7;color:#4b5361;margin:0!important;padding:0!important}<!-- [et_pb_line_break_holder] -->.cse-context b{color:#10141c}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.cse-list{list-style:none;display:flex;flex-direction:column;gap:12px;border-top:1px solid #e6e8ec;padding-top:18px;margin:0!important;padding-left:0!important}<!-- [et_pb_line_break_holder] -->.cse-list li{display:flex;gap:12px;font-size:16px;line-height:1.6;color:#4b5361}<!-- [et_pb_line_break_holder] -->.cse-check{color:#062f9c;flex-shrink:0}<!-- [et_pb_line_break_holder] -->.cse-list b{color:#10141c}<!-- [et_pb_line_break_holder] -->.cse-list a{color:#062f9c!important;font-weight:600;text-decoration:none!important}<!-- [et_pb_line_break_holder] -->.cse-list a:hover{text-decoration:underline!important}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.cse-callout{border-left:3px solid #062f9c;padding:4px 0 4px 20px}<!-- [et_pb_line_break_holder] -->.cse-callout-label{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#062f9c;margin-bottom:10px}<!-- [et_pb_line_break_holder] -->.cse-callout p{font-size:16px;line-height:1.7;color:#4b5361;margin:0!important;padding:0!important}<!-- [et_pb_line_break_holder] -->.cse-callout a{color:#062f9c!important;font-weight:600;text-decoration:none!important}<!-- [et_pb_line_break_holder] -->.cse-callout a:hover{text-decoration:underline!important}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->@media(max-width:680px){<!-- [et_pb_line_break_holder] -->  .cse-card{padding:28px 24px;gap:16px}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"cse-grid\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"cse-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Duft und Musik auf U-Bahn-Bahnsteigen<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <pee>Duft und Musik mildern die Wartezeit, verbessern das Empfinden auf dem Bahnsteig und sind inzwischen fester Bestandteil des Stationskonzepts.<\/pee><!-- [et_pb_line_break_holder] -->    <pee class=\"cse-context\"><b>Kontext &amp; Aufbau:<\/b> In einem Pilotprojekt wurden Licht, Musik und ein subtiler, frischer Zitrusduft kombiniert, um das Warteerlebnis zu verbessern. Der Duft wurde niedrig dosiert, sodass er die Atmosph\u00e4re verst\u00e4rkte, ohne dominant zu wirken.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul class=\"cse-list\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Die Wartezeit wurde von Fahrg\u00e4sten <b>bis zu dreimal k\u00fcrzer<\/b> empfunden.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Die Stationen wirkten frischer, sauberer und sicherer.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Fahrg\u00e4ste beschrieben eine deutlich freundlichere, weichere Atmosph\u00e4re.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Der Duft wurde selten bewusst bemerkt, steuerte aber wirksam das gesamte positive Empfinden.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Der Einsatz war so erfolgreich, dass er <b>2019 dauerhaft<\/b> auf mehrere Stationen ausgeweitet wurde.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"cse-callout\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"cse-callout-label\">Praktische Bedeutung<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Der Fall zeigt, wie sorgf\u00e4ltig integrierter Duft dauerhaft zu Ruhe, Komfort und h\u00f6herer Aufenthaltsqualit\u00e4t in gro\u00dfen Verkehrsumgebungen beitr\u00e4gt. Mehr dazu unter <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/transportwesen\/\">Raumbeduftung im Transportwesen<\/a>.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"cse-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Duft in Aufz\u00fcgen gegen Uringeruch<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <pee>Duft wurde erfolgreich als gezielte L\u00f6sung gegen hartn\u00e4ckige Geruchsbel\u00e4stigung eingesetzt.<\/pee><!-- [et_pb_line_break_holder] -->    <pee class=\"cse-context\"><b>Kontext &amp; Aufbau:<\/b> In den Stationsaufz\u00fcgen wurden f\u00fcnf D\u00fcfte \u2013 darunter Freesie und Zitrus \u2013 getestet, um die dauerhafte Geruchsbel\u00e4stigung anzugehen. Fahrg\u00e4ste konnten \u00fcber QR-Codes direkt R\u00fcckmeldung zu ihrer Pr\u00e4ferenz geben.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul class=\"cse-list\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Der Uringeruch wurde deutlich reduziert und <a href=\"https:\/\/zaluti.com\/de\/geruchsneutralisierung\/\">an der Quelle neutralisiert<\/a>.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Der Aufzug wurde unmittelbar als deutlich frischer und angenehmer empfunden.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Zitrus und Freesie schnitten bei den Fahrg\u00e4sten am besten ab.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Das erfolgreiche Pilotprojekt f\u00fchrte zu dauerhaften Folgema\u00dfnahmen in der Station.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"cse-callout\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"cse-callout-label\">Praktische Bedeutung<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Aufz\u00fcge pr\u00e4gen oft den ersten Eindruck einer Station. Der Fall belegt, dass Duft auf praktische Weise unmittelbar zu einer saubereren, zug\u00e4nglicheren Verkehrsumgebung beitr\u00e4gt.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"cse-card\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3>Frischere unterirdische Wartebereiche<\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <pee>Duft machte tiefliegende, muffige U-Bahn-Umgebungen freundlicher und angenehmer.<\/pee><!-- [et_pb_line_break_holder] -->    <pee class=\"cse-context\"><b>Kontext &amp; Aufbau:<\/b> Subtile D\u00fcfte wurden niedrig dosiert in Wartebereichen, Tunnelpassagen und an Stationseing\u00e4ngen verteilt.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul class=\"cse-list\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Die Stationen wurden von Fahrg\u00e4sten als deutlich frischer empfunden.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Muffige und feuchte Ger\u00fcche nahmen merklich ab.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Die harte, \u201eunterirdische&#8220; Atmosph\u00e4re wurde wirksam abgemildert.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li><span class=\"cse-check\">\u2713&#xFE0E;<\/span><span>Fahrg\u00e4ste gaben h\u00e4ufiger an, dass sich die Station tats\u00e4chlich sauber anf\u00fchlte.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"cse-callout\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"cse-callout-label\">Praktische Bedeutung<\/div>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Unterirdische Verkehrsanlagen profitieren unmittelbar von Duftinterventionen. Das zeigt den starken, unbewussten Einfluss von Duft auf die Wahrnehmung von Hygiene und Komfort.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;gesundheitswesen&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0b1220&#8243; custom_padding=&#8220;4vw|75px|4vw|75px|true|true&#8220; custom_padding_tablet=&#8220;60px|40px|50px|40px|false|true&#8220; custom_padding_phone=&#8220;60px|16px|60px|16px|false|true&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;off|off|on&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-raumbeduftung-gesundheitswesen-pflegerin-aeltere-patientin.webp&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;1460px&#8220; max_width_tablet=&#8220;1260px&#8220; max_width_phone=&#8220;1260px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; height=&#8220;500px&#8220; height_tablet=&#8220;500px&#8220; height_phone=&#8220;257px&#8220; height_last_edited=&#8220;on|desktop&#8220; max_height=&#8220;500px&#8220; max_height_tablet=&#8220;500px&#8220; max_height_phone=&#8220;500px&#8220; max_height_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;2vh||||false|false&#8220; custom_margin_tablet=&#8220;2vh||||false|false&#8220; custom_margin_phone=&#8220;2vh||||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; custom_padding=&#8220;500px||||false|false&#8220; custom_padding_tablet=&#8220;423px||||false|false&#8220; custom_padding_phone=&#8220;245px||||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; alt=&#8220;Praxisforschung Raumbeduftung im Gesundheitswesen \u2013 Pflegerin begleitet \u00e4ltere Patientin liebevoll&#8220; title_text=&#8220;zaluti-praxisforschung-raumbeduftung-gesundheitswesen-pflegerin-aeltere-patientin&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#8fb0ff&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin=&#8220;7vw||||false|false&#8220; custom_margin_tablet=&#8220;7vw||||false|false&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]02 \u00b7 Gesundheitswesen[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_text_color=&#8220;#FFFFFF&#8220; header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||15px||false|false&#8220; header_2_font_size_tablet=&#8220;55px&#8220; header_2_font_size_phone=&#8220;55px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2>Praxisuntersuchungen in Pflegeeinrichtungen und Kliniken<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#c6cfe0&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; max_width=&#8220;82%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]In belastenden medizinischen Umgebungen hilft der richtige Duft, Anspannung zu senken \u2013 und sorgt f\u00fcr freundlichere, menschlichere Begegnungen.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_image src=&#8220;https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-raumbeduftung-gesundheitswesen-pflegerin-aeltere-patientin.webp&#8220; alt=&#8220;Praxisforschung Raumbeduftung im Gesundheitswesen \u2013 Pflegerin begleitet \u00e4ltere Patientin liebevoll&#8220; title_text=&#8220;zaluti-praxisforschung-raumbeduftung-gesundheitswesen-pflegerin-aeltere-patientin&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;2vw||||false|false&#8220; custom_margin_tablet=&#8220;12vw||||false|false&#8220; custom_margin_phone=&#8220;5vw||||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8220;off|desktop&#8220; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_code module_id=&#8220;neutraliseren&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<div style=\"background:transparent;border:1px solid rgba(255,255,255,.12);padding:clamp(24px,4vw,44px);display:flex;flex-direction:column;gap:18px;box-sizing:border-box;word-break:break-word\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<h3 style=\"font-size:clamp(20px,2vw,25px);line-height:1.2;font-weight:600;letter-spacing:-.01em;color:#fff;margin:0\">Notaufnahme \u2013 Wartebereiche in zwei Krankenh\u00e4usern<\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <pee style=\"font-size:clamp(15px,1.2vw,17px);line-height:1.65;color:#c6cfe0;margin:0\">W\u00e4rmere D\u00fcfte unterst\u00fctzten freundlichere soziale Begegnungen und senkten die Anspannung im Klinikalltag.<\/pee><!-- [et_pb_line_break_holder] -->  <pee style=\"font-size:clamp(14px,1.1vw,16px);line-height:1.7;color:#c6cfe0;margin:0\"><b style=\"color:#fff\">Kontext &#038; Aufbau:<\/b> In den Wartebereichen der Notaufnahme wurden warme, beruhigende D\u00fcfte \u2013 etwa Vanille und Feige \u2013 eingesetzt, um die nat\u00fcrliche Anspannung bei Patienten und Begleitpersonen zu senken und eine weichere Atmosph\u00e4re zu schaffen.<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<ul style=\"list-style:none;display:flex;flex-direction:column;gap:12px;border-top:1px solid rgba(255,255,255,.12);padding:18px 0 0;margin:0\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<li style=\"display:flex;gap:12px;font-size:clamp(14px,1.1vw,16px);line-height:1.6;color:#c6cfe0\"><span style=\"color:#8fb0ff;flex-shrink:0\">\u2713<\/span><span>Besucher bewerteten das Pflegepersonal als freundlicher und hilfsbereiter.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li style=\"display:flex;gap:12px;font-size:clamp(14px,1.1vw,16px);line-height:1.6;color:#c6cfe0\"><span style=\"color:#8fb0ff;flex-shrink:0\">\u2713<\/span><span>Mitarbeitende empfanden den Kontakt mit Patienten als ruhiger.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<li style=\"display:flex;gap:12px;font-size:clamp(14px,1.1vw,16px);line-height:1.6;color:#c6cfe0\"><span style=\"color:#8fb0ff;flex-shrink:0\">\u2713<\/span><span>Die aufgebaute Anspannung in den Wartebereichen nahm sp\u00fcrbar ab.<\/span><\/li>\n<p><!-- [et_pb_line_break_holder] -->  <\/ul>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"border-left:3px solid #8fb0ff;padding:4px 0 4px clamp(14px,1.5vw,20px)\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#8fb0ff;margin-bottom:10px\">Praktische Bedeutung<\/div>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font-size:clamp(14px,1.1vw,16px);line-height:1.7;color:#c6cfe0;margin:0\">Die Untersuchung zeigt, wie Duft menschliche Interaktion positiv steuern und Stress oder Aggression in hochkomplexen, emotionalen Versorgungssituationen reduzieren kann. Mehr dazu unter  <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/gesundheitswesen\/krankenhaeuser\/\" style=\"color:#fff;font-weight:600;text-decoration:underline\">Raumbeduftung im Krankenhaus.<\/a>.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#c6cfe0&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#FFFFFF&#8220; background_enable_color=&#8220;off&#8220; max_width=&#8220;52%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;1vw|1vw|1vw|1vw|true|true&#8220; custom_padding_tablet=&#8220;|||3vw|false|false&#8220; custom_padding_phone=&#8220;2vw|0vw|2vw|4vw|true|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#8fb0ff&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]Weitere Projekte im Gesundheitswesen laufen derzeit, unter anderem in Krankenh\u00e4usern, Pflegeheimen und Privatkliniken. Die vollst\u00e4ndigen Daten und den Messaufbau besprechen wir vertraulich. <b style=\"color:white;\">Sprechen Sie uns an<\/b> f\u00fcr eine Einsch\u00e4tzung zu Ihrer eigenen Situation.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;nahverkehr&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#f2f3f5&#8243; custom_padding=&#8220;4vw|75px|4vw|75px|true|true&#8220; custom_padding_tablet=&#8220;60px|40px|50px|40px|false|true&#8220; custom_padding_phone=&#8220;60px|16px|60px|16px|false|true&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;off|off|on&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; 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custom_margin_tablet=&#8220;8vw||||false|false&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]03 \u00b7 \u00d6ffentlicher Nahverkehr[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_text_color=&#8220;#000000&#8243; header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||15px||false|false&#8220; header_2_font_size_tablet=&#8220;55px&#8220; header_2_font_size_phone=&#8220;55px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2><span style=\"color: #c3c8d1; display: block;\">Praxisuntersuchungen im <\/span> \u00f6ffentlichen Nahverkehr<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#0036A0&#8243; max_width=&#8220;82%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]In Z\u00fcgen, Stra\u00dfenbahnen und Bussen bestimmt die Luft, wie sauber und sicher Fahrg\u00e4ste die Fahrt empfinden \u2013 und wie sorgsam sie selbst mit dem Raum umgehen.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_image src=&#8220;https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-u-bahnstation-perron-einfahrender-zug.webp&#8220; 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link_text_color=&#8220;#0036A0&#8243; background_color=&#8220;#FFFFFF&#8220; max_width=&#8220;69%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;1vw|1vw|1vw|1vw|true|true&#8220; custom_padding_tablet=&#8220;|||3vw|false|false&#8220; custom_padding_phone=&#8220;2vw|0vw|2vw|4vw|true|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#0036A0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Neben den U-Bahn-Projekten f\u00fchren wir Untersuchungen in Z\u00fcgen, Stra\u00dfenbahnen und Bussen durch. Die vollst\u00e4ndigen Ergebnisse und den Messaufbau erl\u00e4utern wir im <a href=\"https:\/\/zaluti.com\/de\/kontakt\/\">pers\u00f6nlichen Gespr\u00e4ch<\/a> \u2013 und auf der Seite <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/transportwesen\/\">Raumbeduftung im Transportwesen<\/a> lesen Sie unser Vorgehen je Zone.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Section 4&#8243; module_id=&#8220;parkhaeuser&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;4vw|75px|4vw|75px|true|true&#8220; custom_padding_tablet=&#8220;60px|40px|50px|40px|false|true&#8220; custom_padding_phone=&#8220;60px|16px|60px|16px|false|true&#8220; locked=&#8220;off&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; 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header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;44px&#8220; max_width=&#8220;59%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||28px|||&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||15px||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;30px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2><span style=\"color: #c3c8d1; display: block;\">Praxisuntersuchungen in <\/span>Parkh\u00e4usern<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;21px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width=&#8220;63%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Im Parkhaus geht es nicht um Atmosph\u00e4re, sondern um Sicherheit. Uringeruch, Abgase und muffige Betonluft entscheiden dar\u00fcber, ob sich jemand wohlf\u00fchlt \u2013 besonders am Abend.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#0036A0&#8243; background_color=&#8220;#f2f3f5&#8243; max_width=&#8220;57%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;1vw|1vw|1vw|1vw|true|true&#8220; custom_padding_tablet=&#8220;|||3vw|false|false&#8220; custom_padding_phone=&#8220;2vw|0vw|2vw|4vw|true|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; border_width_left=&#8220;4px&#8220; border_color_left=&#8220;#0036A0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>In Parkh\u00e4usern, Treppenh\u00e4usern und Aufz\u00fcgen messen wir die Wirkung auf Hygienewahrnehmung und soziales Sicherheitsempfinden. Unser Vorgehen je Zone finden Sie unter <a href=\"https:\/\/zaluti.com\/de\/raumbeduftung\/transportwesen\/parkhaeuser\/\">Geruchsneutralisation in Parkh\u00e4usern<\/a>; die Messdaten besprechen wir <a href=\"https:\/\/zaluti.com\/de\/kontakt\/\">auf Anfrage<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;vorgehen&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#f2f3f5&#8243; custom_padding=&#8220;4vw|75px|4vw|75px|true|true&#8220; custom_padding_tablet=&#8220;60px|40px|50px|40px|false|true&#8220; custom_padding_phone=&#8220;60px|16px|60px|16px|false|true&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;2560px&#8220; max_width_tablet=&#8220;1920px&#8220; max_width_phone=&#8220;1920px&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#0036A0&#8243; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]Unser Vorgehen[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_text_color=&#8220;#000000&#8243; header_2_font_size=&#8220;48px&#8220; custom_margin=&#8220;||15px||false|false&#8220; header_2_font_size_tablet=&#8220;55px&#8220; header_2_font_size_phone=&#8220;55px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2><span style=\"color: #c3c8d1; display: block;\">So messen wir <\/span> in der Praxis<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#4b5361&#8243; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#0036A0&#8243; max_width=&#8220;82%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]Jedes Projekt beginnt mit einem Pilotversuch in einer Zone. So wissen Sie vor dem Rollout, was Duft in Ihrer eigenen Umgebung bewirkt \u2013 und haben internen R\u00fcckhalt durch eigene Zahlen statt durch unser Versprechen.[\/et_pb_text][et_pb_button button_url=&#8220;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Pilotprojekt besprechen \u203a&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.27.9&#8243; _dynamic_attributes=&#8220;button_url&#8220; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#062f9c&#8220; button_border_width=&#8220;0px&#8220; button_font=&#8220;Hanken_Grotesk_1||||||||&#8220; custom_padding=&#8220;16px|28px|16px|28px|true|true&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; custom_padding_tablet=&#8220;|13vw||0px|false|false&#8220; custom_padding_phone=&#8220;|0vw|||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_code _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<div style=\"display:flex;flex-direction:column;border-top:1px solid #dfe1e6;box-sizing:border-box\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:clamp(40px,5vw,56px) 1fr;gap:clamp(12px,2vw,20px);padding:clamp(18px,2.5vw,26px) 0;border-bottom:1px solid #dfe1e6;align-items:start\"><!-- [et_pb_line_break_holder] -->    <span style=\"font-size:clamp(22px,2.5vw,26px);font-weight:300;color:#062f9c;line-height:1\">01<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>\n<h3 style=\"font-size:clamp(17px,1.4vw,19px);font-weight:700;margin:0 0 10px;letter-spacing:-.01em\">Nullmessung<\/h3>\n<pee style=\"font-size:clamp(15px,1.2vw,17px);line-height:1.7;color:#4b5361;margin:0\">Wir erfassen die Ausgangslage: welche Ger\u00fcche in welchen Zonen auftreten und wie Besucher oder Mitarbeitende den Raum aktuell bewerten.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:clamp(40px,5vw,56px) 1fr;gap:clamp(12px,2vw,20px);padding:clamp(18px,2.5vw,26px) 0;border-bottom:1px solid #dfe1e6;align-items:start\"><!-- [et_pb_line_break_holder] -->    <span style=\"font-size:clamp(22px,2.5vw,26px);font-weight:300;color:#062f9c;line-height:1\">02<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>\n<h3 style=\"font-size:clamp(17px,1.4vw,19px);font-weight:700;margin:0 0 10px;letter-spacing:-.01em\">Pilot in einer Zone<\/h3>\n<pee style=\"font-size:clamp(15px,1.2vw,17px);line-height:1.7;color:#4b5361;margin:0\">Einige Wochen, niedrig dosiert, mit einem Duft, den wir gemeinsam mit Ihnen w\u00e4hlen. Ohne Ank\u00fcndigung, damit die Reaktionen unvoreingenommen sind.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:clamp(40px,5vw,56px) 1fr;gap:clamp(12px,2vw,20px);padding:clamp(18px,2.5vw,26px) 0;border-bottom:1px solid #dfe1e6;align-items:start\"><!-- [et_pb_line_break_holder] -->    <span style=\"font-size:clamp(22px,2.5vw,26px);font-weight:300;color:#062f9c;line-height:1\">03<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>\n<h3 style=\"font-size:clamp(17px,1.4vw,19px);font-weight:700;margin:0 0 10px;letter-spacing:-.01em\">Messen<\/h3>\n<pee style=\"font-size:clamp(15px,1.2vw,17px);line-height:1.7;color:#4b5361;margin:0\">Befragungen, direktes Feedback \u00fcber QR-Codes oder Beobachtung \u2013 je nach Umgebung. In Aufz\u00fcgen hat sich das QR-Feedback als besonders zuverl\u00e4ssig erwiesen.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:clamp(40px,5vw,56px) 1fr;gap:clamp(12px,2vw,20px);padding:clamp(18px,2.5vw,26px) 0;border-bottom:1px solid #dfe1e6;align-items:start\"><!-- [et_pb_line_break_holder] -->    <span style=\"font-size:clamp(22px,2.5vw,26px);font-weight:300;color:#062f9c;line-height:1\">04<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div>\n<h3 style=\"font-size:clamp(17px,1.4vw,19px);font-weight:700;margin:0 0 10px;letter-spacing:-.01em\">Nachjustieren und ausrollen<\/h3>\n<pee style=\"font-size:clamp(15px,1.2vw,17px);line-height:1.7;color:#4b5361;margin:0\">Auf Basis der Ergebnisse passen wir Intensit\u00e4t und Duftauswahl an; anschlie\u00dfend erweitern Sie mit R\u00fcckhalt auf die \u00fcbrigen Zonen.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;off|off|off&#8220; module_id=&#8220;faq&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;4vw|64px|4vw|64px|true|true&#8220; custom_padding_tablet=&#8220;|40px||40px|true|true&#8220; custom_padding_phone=&#8220;40px|16px|40px|16px|true|true&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row column_structure=&#8220;2_5,3_5&#8243; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; max_width=&#8220;1920px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1|500||on|||||&#8220; text_text_color=&#8220;#062f9c&#8220; text_font_size=&#8220;16px&#8220; text_letter_spacing=&#8220;1.8px&#8220; custom_margin_phone=&#8220;||2vw||false|false&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;12px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 38px !important; } }@media (max-width: 767px){ h2{ font-size: 32px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]H\u00e4ufige Fragen[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;Hanken_Grotesk_1||||||||&#8220; header_2_font_size=&#8220;45px&#8220; custom_margin=&#8220;||28px|||&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;35px&#8220; header_2_font_size_phone=&#8220;36px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; header_2_line_height_tablet=&#8220;1.1em&#8220; header_2_line_height_phone=&#8220;1.2em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){||  h2{ font-size: 38px !important; }||}||@media (max-width: 767px){||  h2{ font-size: 28px !important; }||  .am-br-desktop{display:none}||}&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<h2>Fragen zur Praxisforschung<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Hanken_Grotesk_1||||||||&#8220; text_text_color=&#8220;#0a0a0a&#8220; text_font_size=&#8220;17px&#8220; text_line_height=&#8220;1.6em&#8220; link_font=&#8220;Hanken_Grotesk_1|600|||on|||RGBA(255,255,255,0)|&#8220; link_text_color=&#8220;#062f9c&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;||28px||false|false&#8220; text_font_size_tablet=&#8220;18px&#8220; text_font_size_phone=&#8220;16px&#8220; text_font_size_last_edited=&#8220;on|desktop&#8220; custom_css_main_element=&#8220;@media (max-width: 980px){ h2{ font-size: 30px !important; } }@media (max-width: 767px){ h2{ font-size: 26px !important; } }&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]Sie m\u00f6chten die vollst\u00e4ndigen Messdaten eines Projekts besprechen? Unsere Duftarchitekten erl\u00e4utern sie Ihnen gerne.[\/et_pb_text][et_pb_button button_url=&#8220;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Daten anfragen \u203a&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.27.9&#8243; _dynamic_attributes=&#8220;button_url&#8220; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;15px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#062f9c&#8220; button_border_width=&#8220;0px&#8220; button_font=&#8220;Hanken_Grotesk_1||||||||&#8220; custom_padding=&#8220;16px|28px|16px|28px|true|true&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_accordion open_toggle_text_color=&#8220;#141414&#8243; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_text_color=&#8220;#141414&#8243; closed_toggle_background_color=&#8220;#FFFFFF&#8220; toggle_icon=&#8220;&#x4c;||divi||400&#8243; icon_color=&#8220;#062f9c&#8220; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;18px&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; toggle_text_color=&#8220;#141414&#8243; toggle_level=&#8220;h3&#8243; toggle_font=&#8220;Hanken_Grotesk_1||||||||&#8220; toggle_font_size=&#8220;18px&#8220; toggle_line_height=&#8220;1.5em&#8220; closed_toggle_font=&#8220;Hanken_Grotesk_1||||||||&#8220; body_font=&#8220;Hanken_Grotesk_1||||||||&#8220; body_text_color=&#8220;#444444&#8243; body_font_size=&#8220;15px&#8220; body_link_font=&#8220;||||on|||RGBA(255,255,255,0)|&#8220; body_link_text_color=&#8220;#0036A0&#8243; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||||false|false&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; toggle_font_last_edited=&#8220;off|desktop&#8220; border_radii=&#8220;on|5px|5px|5px|5px&#8220; border_width_all=&#8220;0px&#8220; global_colors_info=&#8220;{}&#8220; title_font_size_phone=&#8220;16px&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_accordion_item title=&#8220;Was ist Praxisforschung im Duftmarketing?&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; closed_toggle_font=&#8220;||||||||&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Praxisforschung im Duftmarketing misst die Wirkung von Duft in einer <b data-dc-tpl=\"258\">realen Umgebung<\/b> statt im Labor. In einem Pilotprojekt wird ein Duft niedrig dosiert verteilt, anschlie\u00dfend wird das Empfinden von Besuchern, Fahrg\u00e4sten oder Patienten \u00fcber Befragungen, Beobachtung oder direktes Feedback erhoben. So zeigt sich, ob Duft in der Praxis tats\u00e4chlich zu Atmosph\u00e4re, Sicherheitsempfinden und Hygienewahrnehmung beitr\u00e4gt. F\u00fcr die Theorie siehe <a href=\"https:\/\/zaluti.com\/de\/duftmarketing\/wissenschaftliche-belege\/\" data-dc-tpl=\"259\">wissenschaftliche Belege<\/a>.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Wirkt Duftmarketing auch in gro\u00dfen \u00f6ffentlichen R\u00e4umen?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; open=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">Ja. In U-Bahn-Stationen empfanden Fahrg\u00e4ste die Wartezeit <b data-dc-tpl=\"264\">bis zu dreimal k\u00fcrzer<\/b>, als Duft mit Licht und Musik kombiniert wurde. Die Stationen wirkten frischer, sauberer und sicherer. Der Einsatz war so erfolgreich, dass er 2019 dauerhaft auf mehrere Stationen ausgeweitet wurde.<\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Kann Duft Geruchsbel\u00e4stigung in Aufz\u00fcgen und Sanit\u00e4rbereichen l\u00f6sen?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; open=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">Ja. In den Stationsaufz\u00fcgen wurden f\u00fcnf D\u00fcfte gegen hartn\u00e4ckigen Uringeruch getestet. Fahrg\u00e4ste gaben ihre Pr\u00e4ferenz \u00fcber QR-Codes ab; Zitrus und Freesie schnitten am besten ab. Der Uringeruch wurde deutlich reduziert und der Aufzug sofort als frischer empfunden, was zu dauerhaften Folgema\u00dfnahmen f\u00fchrte. Siehe auch <a href=\"https:\/\/zaluti.com\/de\/geruchsneutralisierung\/\" data-dc-tpl=\"269\">Ger\u00fcche wirksam neutralisieren<\/a>.<\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Nehmen Menschen den Duft bewusst wahr?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; open=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">\n<div data-dc-tpl=\"273\">Meist nicht. In der Untersuchung wurde der Duft selten bewusst bemerkt, steuerte aber wirksam das gesamte positive Empfinden. Genau das ist beabsichtigt: Der Duft wird so niedrig dosiert, dass er die Atmosph\u00e4re verst\u00e4rkt, ohne dominant zu wirken.<\/div>\n<\/div>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Gibt Zaluti die vollst\u00e4ndigen Forschungsdaten weiter?&#8220; _builder_version=&#8220;4.27.9&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;rgba(10,10,10,0.13)&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; open=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<div class=\"x_font-claude-response-body x_break-words x_whitespace-normal\" data-olk-copy-source=\"MessageBody\">\n<div data-dc-tpl=\"273\">Weitere Ergebnisse und konkrete Daten erl\u00e4utern wir gerne im pers\u00f6nlichen Gespr\u00e4ch. Die F\u00e4lle auf dieser Seite wurden \u00f6ffentlich publiziert; erg\u00e4nzende Messdaten besprechen wir vertraulich mit unseren Auftraggebern.<\/div>\n<\/div>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.27.7&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0b1220&#8243; custom_padding=&#8220;4vw|64px|4vw|64px|true|true&#8220; custom_padding_tablet=&#8220;|40px||40px|true|true&#8220; custom_padding_phone=&#8220;40px|16px|40px|16px|true|true&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;98%&#8220; width_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; 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locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;][\/ba_dual_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><section class=\"as-hero as-hero--bleed\" aria-labelledby=\"as-hero-title-2\"><div class=\"as-hero__grid\"><div class=\"as-hero__content\"><p class=\"as-hero__eyebrow\">In der Praxis belegt \u00b7 seit 2007<\/p><h1 class=\"as-hero__title\" id=\"as-hero-title-2\">Praxisforschung Duftmarketing: belegte Ergebnisse<\/h1><div class=\"as-hero__desc\"><p>Duft l\u00e4sst einen Raum nicht nur angenehm riechen; er ber\u00fchrt unmittelbar die Emotion und beeinflusst unbewusst, wie Menschen eine Umgebung wahrnehmen.<\/p>\n<\/div><div class=\"as-hero__ctas\"><a class=\"as-hero__btn as-hero__btn--primary\" href=\"#oepnv\">Alle Untersuchungen ansehen<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"as-hero__btn as-hero__btn--secondary\" href=\"https:\/\/zaluti.com\/de\/kontakt\/\">Daten besprechen<span class=\"as-hero__arrow\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><\/div><\/div><div class=\"as-hero__visual\"><img width=\"2000\" height=\"1116\" src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung.webp\" class=\"as-hero__img\" alt=\"Praxisforschung Geruchsneutralisierung im Bahnhof \u2013 Rolltreppe und Aufzug im \u00f6ffentlichen Raum\" sizes=\"(max-width:980px) 100vw, (max-width:1740px) 68vw, 1150px\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\" data-full-src=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung.webp\" srcset=\"https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung.webp 2000w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung-1280x714.webp 1280w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung-980x547.webp 980w, https:\/\/zaluti.com\/de\/wp-content\/uploads\/2026\/10\/zaluti-praxisforschung-duftmarketing-bahnhof-rolltreppe-aufzug-geruchsneutralisierung-480x268.webp 480w\" \/><\/div><\/div><\/section> Seit 2007 ver\u00e4ndert Zaluti anspruchsvolle Umgebungen \u2013 Verkehrsknotenpunkte, Parkh\u00e4user, das Gesundheitswesen und den Einzelhandel \u2013 mit strategischer Raumbeduftung. Unsere Konzepte wirken direkt auf Atmosph\u00e4re, soziales Sicherheitsempfinden und Kundenerlebnis. Die folgenden Fallbeispiele zeigen die messbare Wirkung unserer Arbeit in verschiedenen Branchen. Weitere Ergebnisse und konkrete Daten erl\u00e4utern wir gerne im pers\u00f6nlichen Gespr\u00e4ch. Sie m\u00f6chten zuerst [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":23961438,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23961427","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Aktuelle Praxisforschung zu Duftmarketing: Fallstudien, Ergebnisse und bewiesene Wirkung von D\u00fcften im Gesch\u00e4ftsumfeld.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/zaluti.com\/de\/duftmarketing\/praxisforschung\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Zaluti B.V. | Professionals in scent marketing\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Praxisforschung Duftmarketing \u2014 Studien &amp; Ergebnisse \u2014 Zaluti\" \/>\n\t\t<meta property=\"og:description\" content=\"Aktuelle Praxisforschung zu Duftmarketing: Fallstudien, Ergebnisse und bewiesene Wirkung von D\u00fcften im Gesch\u00e4ftsumfeld.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/zaluti.com\/de\/duftmarketing\/praxisforschung\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-21T10:09:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-21T10:31:58+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Zalutide\/61552806365452\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Zaluti_de\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Praxisforschung Duftmarketing \u2014 Studien &amp; Ergebnisse \u2014 Zaluti\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Aktuelle Praxisforschung zu Duftmarketing: Fallstudien, Ergebnisse und bewiesene Wirkung von D\u00fcften im Gesch\u00e4ftsumfeld.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Zaluti_de\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zaluti.com\\\/de\\\/duftmarketing\\\/praxisforschung\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/zaluti.com\\\/de\\\/duftmarketing\\\/praxisforschung\\\/#listItem\",\"position\":1,\"name\":\"Duftmarketing Praxisforschung\"}]},{\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/zaluti.com\\\/de\\\/duftmarketing\\\/praxisforschung\\\/#aioseo-faq-page-mvhyksf0\",\"name\":\"Duftmarketing Praxisforschung | Zaluti\",\"description\":\"Entdecken Sie wissenschaftliche Studien und Praxisforschung zum Duftmarketing. 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